How to Drive Clicks from Social Media Posts

How to Drive Clicks from Social Media Posts
Taran Matson

It's not a secret that social media is a powerful force when it comes to marketing your business. It's not just a helpful tool; social media has become a necessity for businesses that wish to succeed in today's climate.

Unfortunately, social media isn't as cut and dry as posting a few times a week. If you want to truly grow your brand using the reach of the internet, you'll need to gain an understanding of how and why social media works.  

Our social media masters here at Charisma Communications can help! We specialize in crafting engaging posts that not only get you noticed, but also help you achieve results. Here are some of the best practices to drive more traffic from your social posts.

Optimize your Social Profiles

Your social profile is like the front page of your website, and you should treat it as such. At a quick glance, you should be able to communicate your brand's style.

Crafting the perfect bio is an art form, but there are some key elements that should always be included. Such as:

  • Your company name
  • A brief description of what you do or offer
  • A link to your website
  • Contact information

Keep it short and sweet, you don't need a whole paragraph; just a few bullet points will do.

Pro tip: Replace the bullet points with relevant emojis to help your profile reflect the vibe of your brand.

Timing is Key

People are scrolling through their feeds as fast as lightning, so you need to make sure your post stands out. To find the optimal time for posting content, you can check your analytics to see when your followers are the most active and aim to schedule your posts around that time.

Engage with Your Audience

Remember that social media isn't just about getting clicks; it's also about connecting with people who are existing or potential customers. It is called social media after all!

Make sure you are actively engaging with your audience by responding to comments, answering questions, and staying present in the conversation.  

Leaving comments on relevant pages is a good way to get noticed and be helpful to the community.

Don't Be Afraid to Ask

Followers and likes are what we are always looking for on social media, but you can't expect everyone to remember that! Reminding your viewers to "follow for more" or to "share this video with your friends" will likely result in more engagement.

It's very common to see a post you LOVE, but then to just keep scrolling after without leaving a like or follow. Simple call-to-action reminders don't hurt, but don't push too hard!

Dive Into the Numbers

We can be "number nerds" here at Charisma, but can you blame us!? Using the powerful analytics that these platforms offer, you're able to see just about every interaction someone has had with your content. If you see why people are choosing not to click, you can work to improve it!

Here are a few data sets to be sure to check out:

  • Engagement rate: How many people are interacting with your posts?  
  • Reach: How many people are seeing your post?
  • Click-through rate: How many people are clicking on your post?  

Promote your Content

Sometimes, you'll need a little boost. With the sheer number of social posts people see every day, it's no wonder that advertising makes up a huge part of the internet landscape. Creating ads for social media can help drive more clicks and engagement with your content.

With the tools available on platforms like Facebook and Instagram, you're able to get your content in front of your specific target audience. Narrow the reach of your ads based on things like age, occupation, likes, or even income levels.

Stay Consistent

Lastly, but definitely not least, if you want to succeed on social media, you will need to stay consistent with your posts. Adopting a schedule can help with this, so set reminders and always makes sure you have posts ready to go.  

Posting regularly shows the algorithm that you are a content creator, not just a normal user; helping get your content in front of new viewers.

There are many services out that help you schedule your posts, such as SocialPilot, Buffer, or even the platform itself!

Stay Social with Charisma

Overall, it's important to remember that success on social media doesn't happen overnight. It takes a lot of time, effort, and trial & error in order to find the right approach for you and your business.  

At the end of the day, you have a business to run as well; which is why you may need a digital marketing team to stay on top of it all for you. Our team at Charisma Communications will help you create an effective strategy sure to convert your followers into clients!  

Whether through social media, email marketing, SEO, or web design, Charisma has you covered. Schedule a free consultation today and see the difference that a flourishing online presence can bring to your business.