Where would any business be without sales? And how do these businesses sell? It’s not magic. It’s the right wording (imagery counts too) of course! To get people to buy what you’re selling, you need to choose your messaging carefully. Without the righ...
Is there enough support for Sales to win with your prospects without good marketing? Maybe sales can win on its own in some rare cases. The key to give sales optimal success for your organization is all in the right marketing activities. But with so many possible acti...
Nowadays people research you and your company online before giving you their business, how do you measure up? You may feel you’re the best fit for clients to hire? But if they can’t find you, they don’t know that.
Charities want their funds to be focused on the good they do in the community, not overspent on traditional marketing and paid advertising. But nonprofit companies need to focus on marketing to engage their community in the cause. An easy and effective way for nonprofi...
Some people ask for referrals, but most people will take their search to the best referrer there is –Google. There’s a reason that it is a verb (“Let’s Google It”). Prospective clients tend to use these online searches to find exactly what they need, when they need it...
Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, and, hopefully, build a foundation for long-term loyalty.
