Creating two different versions of creatives (Version A/Version B) to post at once to see which your audience responds better to.
Links to specific information to enhance the performance of your ads. Examples: Call Button, App Download, Store Location, etc.
Indicate traffic coming into your website from somewhere else. Helps determine where your website stands on search engines.
The percentage of visitors who leave after viewing a single page of a website.
Creating and sharing media relevant to your business to attract and engage your customers. Helps keep your brand on peoples mind.
The headlines and descriptions that accompany an ad.
Postcards, flyers, catalogs, and other physical marketing materials sent in the mail to existing and potential clients.
The system Google uses to deliver relevant results to search queries based on personal preferences of the user.
A Google platform that provides information on website traffic, content engagement, and much more.
How often your ad is being viewed by a potential customer. Impressions do not require your audience to interact with your ad.
Used to ensure all of your current marketing no matter the form, has a consistent message, goal, or call to action.
"Key Performance Indicators" are used to track a business’s progress towards achieving a goal. KPIs are essential to understand how you can improve your performance and where you stand in achieving an intended goal.
Often referred to as the 4 Ps: Price, Product, Promotion, and Place. These factors can be controlled by a company to influence consumers to purchase its products.
The amount of views a page has obtained in a designated amount of time.
"Pay Per Click" refers to advertisement campaigns where the costs is for each visit as a result of the advertisement.
"Return on Investment" is the profit obtained by result of an investment.
The rate at which a customer returns to the business or website.
"Search Engine Optimization" is the practice of optimizing data and content to place higher in search engine results.
The amount of times a website was viewed as a whole.
A "Unique Selling Proposition" refers to the unique benefit exhibited by a company, service, product or brand that enables it to stand out from competitors.
Charisma partners with you to deliver personalized touches to your clients.We’re passionate about empowering companies to authentically connect with their customers & embrace their stories. Trust us, you’ll be amazed by the results of being truly customer-centric!