How Meta Business Suite Makes Social Media Marketing Easier

How Meta Business Suite Makes Social Media Marketing Easier
by
Taran Matson

If you're like most business owners, you know that social media is important. But between running your business and managing your personal life, who has free time to reply to comments, post updates, and come up with new content?  

Even if you've got a full-service marketing company on your side, like us here at Charisma, you still may want to be active on social media. This is where Meta Business Suite comes in! You may have heard a lot about "Meta" lately online, but not sure where this company even came from. We'll give you the rundown!

What is Meta Business Suite?

And what even is Meta?

Meta is simply the new name for Facebook's parent company. The full business of Facebook has expanded a lot since its purchase of Instagram back in 2012. In the last few years, Facebook has been shifting to create consumer technology, like their line of virtual reality headsets. Because of this massive shift in direction, Facebook has rebranded to Meta.


The social media app we all know and love will still be called Facebook, but the overarching company will now be called Meta.


Meta Business Suite is the built-in solution to social media management across the Meta platforms (Facebook & Instagram). There has already been a business management tool on Facebook, but this recent update has even more ways to help you succeed on social media.


Creator Studio

Creator Studio is a one-stop shop for creating and publishing content, as well as analyzing your performance. With Creator Studio, you are able to:

  • Draft and schedule posts
  • Get insights on your content performance
  • Create and manage ads
  • Monitor activity on your Page or profile
  • Reply to your comments and send direct messages


Page Insights

One of the most important things to any business owner is understanding your audience. With Meta Business Suite, you are able to see detailed information about the people who follow your Page or profile. This includes:

  • Location
  • Age and gender
  • Language
  • When they're online
  • & More!

You can also see how people are finding your Page or profile, a very useful metric when determining your marketing strategy.


Ad Manager

Of course, no business solution would be complete without a way to advertise. With Ads Manager, you are able to create and manage your ad campaigns on both Facebook and Instagram.  

We know firsthand how complex a good marketing campaign can be, which is why we've got the best team for the job! At Charisma Communications, we know how to make your ad campaign a success by creating fun engaging content to capture your target market's attention.

Why Scheduling Content Works

Let's face it, we don't have as much free time as we like to think we do. If you're trying to be active on social media, but also manage a business and/or personal life, something's got to give. That's why scheduling content is so useful for keeping yourself consistent.

When you schedule your content ahead of time, you free up valuable time in your day to focus on other things. But don't worry, you won't be sacrificing quality for quantity. In fact, we would argue that scheduled content is usually higher quality because you have time to plan and edit your posts.


Consistency is Key (How to Limit Burnout)

One of the most important things for any business is to be consistent; your customers need to know that they can rely on you to be there when they need you. This is no different with social media!

If you're not consistent with your social media, your followers may start to forget about you. Especially in this day and age of quick, scrollable content, you need to consistently provide your audience with valuable content. Because of that high demand, it is common for people to feel burnt out.

When you have a content calendar, you can space out your posts and make sure you're not overdoing it in any one week, and give yourself time away without appearing MIA online.


The Best Way to Avoid Burnout? Hire a Digital Marketing Team!

You have a business to run, and we know that marketing can quickly become a full-time job if you don't have a good strategy in place. You have to learn new platforms, study trends, and monitor analytics; that's not even considering creating all the content you'll be sharing every week.  

At Charisma Communications, we live and breathe marketing so you don't have to. We can take care of everything for you while you focus on what you're good at - running your business!

Whether you need a little assistance with social media, something more hands-on, or a fractional CMO for your business, Charisma Communications has you covered!

Put Your Business' Best on Display, Call Charisma!

Meta Business Suite is a really useful tool for managing your social media, but just like any other tool, you'll need to invest time and work into it in order to manage your social media properly. If your business is looking to expand its marketing, don't give yourself a new job title.

We're in the business of making you money. Our team of specialists will work with you to create content, grow your reach, and create successful ad campaigns for your business.

If you'd like to learn more about how we can help your business, contact us today for a free consultation today!