Fall is here! And as pumpkin spice starts to take over, it’s time to start thinking about your marketing strategy for the autumnal season. The fall season offers many opportunities to improve your presence and marketing strategy—and gain new customers. Here are Charisma’s favorite marketing tips to try this fall. Strategize with Fall in Mind […]
5 Ways to Use an Announcement Bar on Your Website
Your website is your potential customer’s first impression of you and your brand online. Adding an announcement bar on your website allows you to announce and news, discounts, and events with website visitors and increase your sales! Plus, announcement bars are less intrusive than pop-ups as they only appear at the top of the screen. Scroll to […]
Benefits of Evergreen Content
No one wants to feel like old news—especially in the business world! Many companies spend a good amount of time and effort on marketing content that aligns with the latest buzzworthy trends; and while these timely pieces might do the trick now, their shelf life is brief. Chasing trends and churning out “single-use” content is not sustainable for […]
What is Social Listening and Why is it Important?
People are talking, are you listening…? Social listening has become an integral part of many businesses marketing strategies because it allows them to track, analyze and respond to the conversations that are being held about them on social media. It is a crucial aspect of audience research and can give your brand ideas for content and product or service […]
Direct Mail Tips for Growing Businesses
Meet clients wherever they are; offline meets online for a complete customer experience. The result? Better ROI for your marketing budget. Marketing has changed a LOT over the years to be more focused on an omni-channel experience. And while direct mail’s response rate has dropped slightly over time, it can still be a valuable tool to market your business and a great […]
How to Foster Customer Loyalty
What makes customers loyal to your business? While some companies may feel that good customer service is enough, the reality is that just simply meeting customer expectations does not win loyalty these days; it is a little more complicated than that. You must work consistently to engage and develop a connection with your customers to foster true loyalty. Here are […]
