7 Reasons You Should Be Outsourcing Your Marketing

Be honest: do you really have time to develop marketing campaigns with killer copy, graphics, social posts, and video content to match? Do you like to write or even know what to say? Tracking Analytics...ALL while running the day-to-day of your company. If this sounds like a hard pass, then it may be time to bring in a marketing consultant.

When you start a company, you hopefully have a vision for the services or products you will offer, the type of client you will attract, and the kind of community you will build. While it is absolutely possible to create a thriving company in any industry, you need to be able to distinguish yourself and persuade potential customers to choose you over your competitors.  

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We do a lot of networking around here, and we hear ‘I don’t have time.’ consistently from Owners. By outsourcing your marketing, you’d be doing yourself a massive favor for many reasons, including:

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1. You’ll have access to their expertise  

2. They offer outside innovation and novel ideas

3. Time and money savings

4. Access to the best technology and strategies

5. In-depth Search Engine Optimization

6. Inevitable return on investments

7. Space to focus on your company

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For all of the dedication and hard work you put into your business to pay off, you can see why enlisting the help of an experienced professional is key! Let’s explore these benefits to see if outsourcing your marketing is the right fit.

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Are You a Marketing Expert?  

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Yup, didn’t think so. With the rapid expansion of social media and ever-changing creative marketing strategies, this is hard work. (Seriously: we went to school for this stuff.) We all know the heart of marketing: it doesn’t matter how incredible your offerings are if you can’t get in front of your audience. Then if you can’t keep them, you have to find new people to replace them.  

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That’s where a solid strategy comes in. It also needs to be consistent, and that’s where most Owners fall into the DIY trap; they never had time to put on the marketing hat in the first place.  

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Be honest with yourself–do you really have time to develop incredible campaigns, while implementing ads and tracking analytics–ALL while running your business? If you do, you’re a superhero – please share your secret.

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Best Benefits of Outsourced Digital Marketing

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1. You’ll Have Access to Our Expertise

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Outsourcing your marketing can be a make-it or break-it decision for any organization. Marketing professionals are experts in our field, having studied the ins and outs of marketing for years. We understand all the intricacies of how to best market your product or service, understanding how to create and implement:

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• Blog content  
• Email campaigns  
• Social media visuals & copy
• Paid Ads
• SEO
• Website design

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Not only do we know the technical elements associated with successful campaigns, but also know how to make sure that each message is crafted with finesse, making sure it resonates with your target audience.  

2. Outside Innovation and Novel Ideas

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When it’s not your primary focus, your marketing strategies can quickly become stale. Are you looking for new, innovative ideas to boost your business’s public image? Outsourcing your marketing is one of the best ways to get fresh, creative ideas that will help take your company to the next level.

A marketing team will provide outside innovation and novel concepts that are tailored for companies like yours.  

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Go from DIY to DFY (with better results than you got on your own)
with a professional marketing team.

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An experienced agency will be able to research, understand, and implement what resonates most with customers in today’s market.  

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3. Time and Money Savings

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The dream to start your business probably wasn’t to spend your days staring at a screen to promote yourself online – let that be our job! Focus your energy on what you love to grow your company.

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Many entrepreneurs don’t properly estimate how much time it takes to post quality content on social media consistently, let alone write blogs, implement SEO, or analyze digital metrics.  

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You could pay a recruiter to hire an internal marketing position, but then you will have to adequately pay that team member, and they may want to work full-time. Plus, you will need to invest in training. It will likely save you time and money (with faster results) to have a fractional CMO than hiring one or more team members. Bonus: you won’t have to worry about payroll & office overhead.

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4. Access to the Best Technology and Strategies

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When you work with a top-of-the-line marketing team, you’re committing to the latest marketing tools and technologies that they are bound to be using. A marketing firm will stay informed on the best software programs for research, implementation, and faster results.  

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At Charisma Communications, we love exploring new tools to streamline our operations and help you grow your business! If you’re ready, reach out to one of our strategists today.

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5. In-Depth Search Engine Optimization

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In addition to developing a more striking web presence for your business, a marketing team can help you maintain an effective SEO, or Search Engine Optimization, strategy. This will result in more visibility and traffic to your company website, which will lead to an increase in client conversions!

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Read More > Search Engine Optimization 101

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6. Inevitable Return on Investments

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If you’re overseeing your marketing campaign, you might not have the right tools to effectively track your efforts. If you aren’t able to track and analyze your return on investments, you won’t be able to see what’s working and what isn’t.  

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With an external marketing team, you’ll see results that can be effectively measured to see whether or not your content plan is drawing in clients.

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7. Space to Focus on Your Company

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Perhaps most importantly of all seven tips, outsourcing your marketing will give you the time and space to truly focus on your business.  

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Leaving your marketing to the experts ensures you will have high-quality, paying clients at the door.

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From there, it’s your job to impress them with your own expertise, so they will continue returning for more and referring you to their colleagues.  

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Read More > Marketing Expectations: What to Know for the Best Performance

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Is Outsourcing My Marketing the Right Choice?

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That’s up to you to decide what’s best for your brand. As consultants, of course we’ll tell you it’s a great idea to outsource – even if you have internal marketing staff.

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From promotional campaigns on social media platforms to new branding tactics and content creation – outsourcing provides an invaluable opportunity for growth and development in all areas of marketing.  

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Our full-service marketing squad at Charisma Communications will help you leave a lasting impact on clients throughout the entire customer journey. To learn more about how our Tampa, FL marketing consultants can help your business, reach out for a consultation today!

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