You've Got (A Successful) Email Campaign

With the rise of digital marketing, email campaigns have become a fundamental tool for businesses to reach their desired audiences. Building a strong email list is one of the only effective strategies left for your business to stay in contact with prospective clients.

However, with this opportunity comes competition, meaning that you need to ensure that your emails are targeted and effective to stand out in your client's inbox.  

Our team at Charisma will discuss the different types of emails you need to include in your game plan for success, and some general tips to make those emails WOW your readers! Let’s dive in!

Engaging Email Newsletters

Businesses of every shape & size use email newsletters to fill their customers' inboxes with entertaining content, expert advice, and special deals. Newsletters are a great way to get more traffic back to your website, and an essential aspect of a sales funnel.

Email newsletters are tried and true. They are an amazing way to share what's new with your company including:  

• Blog posts
• New videos
• Updates on your business
• Special offers/promos
• Product stock updates / new product releases  

Make it a priority to provide your customers with valuable content that will add value to their day; and be sure your subject line hooks them in!

Types of Emails to Include in Your Strategy

Consider including these kinds of emails in your marketing strategy:

Acquisition Emails

Acquisition emails are meant to sell prospective clients on your brand, furthering trust and creating more value in their minds.  

For example: “win back” emails for e-commerce businesses can help acquire customers. When someone puts something in their cart but abandons it, this type of email is used as a reminder to complete the sale; AKA acquiring their business.    

Learn More > Creating Your Own Click Funnels

Retention Emails

Retention is the name of the game with online marketing. Getting someone's attention is one challenge, but keeping it is even more complicated.

Keep the line of communication open by sending emails that request interaction through:

• Reviews
• Special offers
• Interactions on social media

Promotional Emails ‍

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Though we don’t necessarily believe that businesses need to use promotions and discounts to be successful, occasional promotional emails can offer an interactive way to inform customers of new products, discounts, or special offers.  

Remember: You don't want to come across as pushy with promotional emails, as an “unsubscribe" is only a couple of clicks away from your readers.

VIP Emails

By keeping subscribers in segmented lists, you can create tailored “VIP” campaigns that target specific customers and build customer loyalty.  

The benefits of having a VIP email program are numerous, including:

• The ability to reward customers for their loyalty
• Increase engagement with your brand
• Launch special promotions exclusively for them

Make Your Emails Stand Out

It shouldn't be a surprise that every business is using email marketing, just check your inbox. Nearly every purchase you make online comes with a pre-checked box asking you to join an email list, and of course, they do, it's SUPER effective.

With the sheer number of emails that are in your inbox daily, it becomes really hard to stand out from the crowd and get your email opened. This is why it's crucial to craft the BEST email possible. Every. Single. Time!

Tips to keep your email at the top of their inbox, and the top of their minds:

• Focus on an engaging subject line; put the most important or engaging info upfront
• Utilize emojis to grab attention, just don't use too many of them

• Confirm that your subject line is readable, and won't get cut off on mobile devices
• Keep what the subject advertises at the TOP of the email, you only have a few seconds before people will swipe back to their inbox
• Include images and focus on making your email template look high quality.

Services such as Mailchimp help you manage your contact list while giving you access to tons of high-quality templates for your email send-outs.

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Successful Email Campaigns: Unlocked

A successful email campaign isn't just about getting the right message out there; it's also about reaching the right audience at the right time. From crafting a compelling subject line to designing attractive visuals, there are many ways you can optimize your emails for success!

Want to improve your marketing but don't have the time? Call Charisma today! Our marketing experts will help you create a powerful plan that will get results!

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