Marketing Expectations: What to Know for the Best Performance

Marketing Expectations: What to Know for the Best Performance
by
Corin Tomasello

It's no secret that we're number nerds. As a full-service marketing agency, we are always working to move the dial; but we can only go so far on our own. If you want to be a successful marketer in today's climate, there are certain best practices you'll need to follow as a business owner.

In order to get the most out of your marketing efforts, you'll need to understand what goes into making a great campaign and be willing to assist us along the way. We'll discuss some of the expectations we have of our clients to achieve maximum success.


Our Role as Your Digital Marketing Agency

As your marketing consultants, we play an important role in helping you to reach and convert your target audience. However, there is only so much we can do on our own. In order to truly maximize your impact, it is essential that you take an active role in your own marketing.  

This means knowing who your ideal customer is, what they want, and how to reach them. Without this information, it will be difficult to create effective marketing campaigns that resonate with your audience.

Fortunately, our team can help you to identify your target market and develop strategies to reach them. With our help and your commitment to your marketing goals, you can achieve great things.


What you NEED to Succeed in Today's Marketing

Online marketing does not use all the same traditional practices we are used to. Here are a few things you'll need to do in order to succeed in 2023 and beyond:


Be Open to Creating and Sharing Content

One of the most important aspects of effective marketing is creating content that is relevant to your audience. This means understanding what topics are important to them and writing about things that will resonate.  

In short, social media is meant to be personal, and it's hard to convey authenticity when we aren't actually there every day to capture content. Our best-performing clients send us content on a regular basis to help us keep their channels active with engaging and personal content.

This doesn’t have to overwhelm you! Assets as simple as before and after pics or a 20 second clip of you talking about an aspect of your business can have major impacts.


Be Involved and Understanding of the Process

The days of set-it-and-forget-it marketing are gone, at least if you want to see substantial growth! In order to be successful, you'll need to be involved in the process at least a little bit and be willing to help us better understand your business or audience as needed.

We'll provide you with regular reports and updates, but it's important that you take the time to review them and provide feedback. This way, we can ensure that we're on the right track and making the most impactful decisions for your campaigns.

Be Willing to Invest in Advertising

There are nearly 10,000 images posted to Instagram every 10 seconds, so there's no surprise that it's hard for your business to stand out from the crowd. Investing in ads is one of the best ways to reach new people who are interested in what you do.  

With the vast array of targeting options available on platforms like Facebook and Instagram, you can be sure that your ads are being seen by people who are likely to convert.

If you aren't willing to invest at all in advertising on social media, you're going to have a harder time seeing results quickly. Growth online is a snowball effect, as the more traction you gain, the more the platforms and search engines share your content.

Non-Negotiables for Marketing in the Era of Social Media

To actually gain meaningful growth from your digital marketing efforts, there are some non-negotiables you'll need to commit to:

  • Consistency is Key - If you want to see results from your social media marketing, you need to be consistent. This means posting regularly and keeping your brand's voice and message consistent across all channels.

  • Don't Underestimate the Power of Visuals - Make sure your posts are eye-catching, and include images or videos whenever possible.

  • Be a Numbers Nerd, Like Us - Keep an eye on things like engagement rates, reach, and click-through rates to see what's working and what isn't.

You should be posting on social media at least weekly, but preferably around 3 times a week.


What Do You want to Get Out of Social Media?

In a world where every brand you can imagine has an active social media personality; you may only want a social media presence to look presentable among the sea of brands online.

But if you're looking for true growth, authenticity matters more than ever. And that means creating videos that are personal and relatable. After all, people are drawn to content that feels real and authentic. So, if you're looking to make a lasting impression, don't be afraid to show your true colors. Trust us, it's worth it.

Take Your Marketing Strategies to the Next Level with Charisma!

It's obvious that your business needs good marketing to get noticed, but with so many options and strategies out there, it can be difficult to know where to start. Charisma makes it easy; we're a full-service marketing agency that can help you grow your business, both on social media and offline!

If you're serious about taking your marketing to the next level, we'll help you get there. Schedule a consultation today and let's start working on your next successful campaign.