Why Blogs Are Essential for Your Business

Why Blogs Are Essential for Your Business
by
Christina Carson

You’ve likely heard that every business can benefit from having a blog on its website. But many businesses don’t have a blog or understand why blogging is so important.

Believe it or not, 55% of businesses use blogging as their #1 marketing strategy, because unlike social media, a quality well-written blog post will continue to provide you and your customers with benefits long after it has been published.  

Keep scrolling to learn six reasons why blogging is essential and how having a blog can play a vital role in the success of your business’s marketing strategy.  

#1. Attracts New Prospects and Clients

#2. Creates Brand Awareness

#3. Proves Your Expertise

#4. Boosts Your Search Rankings

#5. Grows Your Email List

#6. Broadens Your SEO Keywords

The Importance of Blogs

A blog is one of the best ways to connect with your audience and clients. It gives you the perfect platform to showcase your work and educate your audience about you, your product or service, and your mission statement.  

Blogs can become an asset to your business. They can aid your marketing strategy and help deliver your message to your audience. Overall, blogs will improve your business's visibility by driving traffic to your website.  

Blogging for business has far-reaching benefits. Here are a few of the main advantages:

#1. Attracts New Prospects and Clients

Blogging and consistently posting relevant content is one of the most essential ways to increase traffic to your website. With the help of keywords, titles, meta descriptions, and other SEO strategies, your blog posts will become a powerful tool to gain visibility for your brand.  

Plus, as a bonus, each new blog post adds a new page to your website, giving Google and other search engines a reason to re-crawl your website to find new content to index.  

#2. Creates Brand Awareness

Most people search the internet to find answers to a specific question that they have or to find a product that will solve their problem.  

Writing blog posts that provide the information that your customers are searching for is a great way to create brand awareness and build trust with your audience.

Nothing beats a solid business reputation, and blogging allows you to share your perspective with your audience in a new way. Your blog is a way to share your ideas and thoughts on specific topics, and from there, you can share through email, social media, Pinterest, etc.  

When you become a leader in your space with an informative blog, people will come back to your website time and time again to get the answers they need to their queries.  

Not sure what to write about? > How to Find Your Blog Niche

#3. Proves Your Expertise

With so many websites available to your target audience and clients, the best way to stand out from the crowd of other businesses vying for your client's attention is to become an expert.  

Your clients and customers will feel more confident buying from you when you prove your credibility.

One of the best ways to do this is by writing a blog that shares your expertise in your field. As you provide value to your audience, they’ll begin to trust you as a credible source, and you’ll become their go-to resource.  

When writing a blog post consider:

  • What questions are people asking?
  • What is your business known for?
  • What service or product does your business sell?
  • What advice can you give to your target audience?

Go Evergreen> The Benefits of Evergreen Content

#4. Boosts Your Search Rankings

Google ranks content based on the websites and pages that it thinks are informative and valuable to its users. If you maintain a blog that informs and educates your target audience, you’ll start to see your website climb to Google’s top search results.  

If you want to rank higher on Google, you need to answer your clients’ questions.

Remember, Google and other search engines LOVE new content. The more blogs you post, the more chances you have to improve your SEO strategy. In fact, websites that post to a blog consistently have 434% more indexed pages than those without. That’s a lot of opportunities to rank!

#5. Grows Your Email List

You may have heard that email lists are where the most conversions are at, since email lists remind your customers that you exist. But how can you persuade more people to subscribe to your email list? A blog of course!

You can use your blog to push people to subscribe to your email lists because if your audience finds your blog post interesting and informative, they’ll trust that your email newsletters will be too!

While You’re Here> Why Email Marketing is STILL Relevant

#6. Broadens Your SEO Keywords

Blogging is a great opportunity to target niche or long-tailed keywords that your website might not rank for otherwise.  

For example, if you run a custom cabinet building business, you may target keywords like “custom cabinetry,” or “custom kitchen cabinets,” on your website. In a blog, you could go into specifics, targeting what style of cabinets you build, such as modern, traditional, rustic, etc.  

Using a blog to broaden your keywords increased the number of keywords and search queries that your website with ranks for on Google. This makes it easier for your target audience AKA your potential customers to find you.  

Learn More> SEO Tips to Push Your Website to the Top

Build Trust and Grow Your Audience with Charisma

Ready to get blogging? We know you are busy running your business, so if you need help writing blog articles to build trust with your audience, our marketing team at Charisma Communications can create a compelling content schedule just for you.  

We love brainstorming and writing new and exciting content for our clients! Book your consultation with our marketing pros today!