How to drive more traffic and get more sales through their website is something many business owners have on their minds. It’s hard when you open up shop and just a trickle of sales come in. Whether you are working on attracting your first customer, or have been in business for years, generating more traffic to your website is a crucial part of business growth!
To help increase your traffic, Charisma has put together a list of proven ideas that will help more people find you online and convert them into customers!
Run Paid Social Media Campaigns
One way to get your business in front of your ideal customers is paid social media ads! Create highly targeted campaigns that serve tailor-made ads to the customers who are most likely to purchase your products and become an engaged, loyal follower of your brand.
If adding to your marketing strategy, here are platforms to consider for paid ads:
Facebook boasts 1.65 billion users a year. That’s a lot of eyes! It is the largest social media platform in the world and has a robust advertising platform that allows you to target users based on their interests, behavior, location, and other demographics.
You can use Facebook Dynamic Ads, where you can create automatically-generated ads to customers that have already visited your website featuring products that they might have looked at or added to their carts. These ads help bring back users to your website so that you can optimize the traffic that you are already receiving.
Instagram is probably the most popular social media platform, especially so among the Millennial generation. There are around half a billion active users per month, 75% of which are between the ages of 15 and 35, making it the perfect choice for businesses whose target market is younger.
Instagram recently expanded its tools for business owners and is quickly becoming the go to social media platform for social media advertising.
Pinterest plays a key role in the purchasing decisions of its users. In fact, 93% of Pinterest users have used it to plan purchases, and 52% have purchased something online after seeing it on Pinterest first.
You can directly link to your products or blog posts from a Pinterest pin which means direct contact with your target audience.
Pinterest is home of Promoted Pins which is a form of paid advertising that pushes your promoted pins to the top of customers’ search results. These Promoted Pins blend in with the rest of Pinterest’s content, which allows you to capture your customer’s attention.
Use SEO to Increase Your Sites Discoverability
If your customers aren’t able to find your store/site online then how will you get sales? This is where SEO comes in!
When your target customers are searching for your products online, you want your website to be at the top of the results for that search. SEO ( Search engine optimization) is a process that fine-tunes your website with relevant keywords so you will rank higher in search results. While it might take some time, getting to the coveted top position on Google search is key to generating sustained website traffic to your store.
Tip: SEO may not create overnight traffic to your website. A successful SEO strategy works when you put the time and effort into the structure and content of your site.
Use Retargeting Ads to Convert Shoppers to Customers
Retargeting is also known as remarketing and is a form of online advertising that helps you get in front of bounced traffic after they leave your website. Under 5% of web traffic converts on the first visit. Companies use retargeting to reach the people who didn’t convert right away.
Use Email Marketing to Reach Target Customers
Email marketing is the most direct and effective way to connect with your leads and convert them into customers. This strategy is #1 because around 99% of consumers check their email daily, more than any other communication channel.cont
One of the best parts about email marketing is that once you have built your email list, no one can take your leads away from you. The bottom line, email just converts better than anything else. People who buy products marketed through email on average spend 138% more than those who don’t receive email offers. This makes the ROI of email marketing around 4400%!!
Tip: The average order value of an email is almost 3 times higher than that of social media! You can give your business a short-term boost in sales with the use of small contests and giveaways just for your email VIPs!
Attract Customers with Content Marketing
Content marketing encompasses more than just a blog on your website. By creating interesting, informative, and engaging content, you can easily attract customers to your website. Content marketing includes blogs, videos, podcasts, guides, and eBooks. There are truly endless opportunities for your business to use content marketing to capture new audiences.
Content that is branded to your business allows you to build a lifestyle around your brand. Keep in mind that your content marketing strategy can include anything that your customer may find relevant or interesting, don’t just limit yourself to posts solely about your products. Consider any topic related to your business that you believe your customers might find interesting or useful. Content marketing also gives your business the chance to rate higher in Google search.
Tip: Engage with social media influencers who use your products, to help create content, share, and promote your business!
Online Marketing Experts
Today, every business is an e-commerce business. With these online marketing tips, you can generate more traffic to your company website. More traffic to your website means more opportunity to turn shoppers into loyal customers!
Need the help of a local marketing consultant? Charisma Communications is a Tampa, FL based SEO marketing firm. We help increase recognition, referrals, and trust for businesses in growth mode. Contact us for content creation, email marketing, SEO, and much more!