Why Your Content Marketing Strategy Isn't Working...Yet.

Why Your Content Marketing Strategy Isn't Working...Yet.
Corin Tomasello

And here’s what you can do about it:

Content marketing is not a new concept, but it’s becoming an increasingly popular buzzword among business owners. But how do you get a content marketing strategy to work effectively for your business?  

Content marketing is a proven method to grow your brand and yet a lot of businesses are not succeeding in their strategy nor are they attracting or retaining loyal customers. Let’s delve a little deeper into what makes content marketing successful for YOUR business.  

What Is Content Marketing?

Companies have been telling “stories” for centuries through print, magazines, and television, but it is only just recently, within the past decade, that content marketing has become much more popular thanks to the Internet.

‘Google it’ is a phrase that has changed how we live... We think of content marketing as “storytelling.” This gets the attention of the right customers who then increase your chances of converting. Developing a content marketing strategy needs to revolve around the power of YOUR story and if you can captivate your audience you can develop and build a strong relationship with your target audience and build a loyal base of brand advocates.  

Content marketing has become so popular that over 25% of marketing budgets are spent on content marketing and over 94% of brands and businesses use content marketing to gain a competitive advantage. If you are one of those companies, how is it working for you?

Why Your Content Marketing Strategy Could be More Effective  

When you use a content marketing strategy you are making a plan to build (and retain) your target audience by publishing and spreading consistent and frequent content meant to entertain, educate, or inspire a person become a customer and eventually a loyal fan. But not all businesses, B2Bs, and B2Cs are successful at content marketing...yet.

One of the most important things your plan should consider is having a substantial and comprehensive understanding of who your customer is. Without that, you will not be successful. Here are 3 additional reasons why your content marketing strategy is not quite working or is not as effective as it was in the past:  

  1. You have the wrong content marketing strategy
  2. You are not focused on SEO (search engine optimization)
  3. You do not create quality content or spend (time mostly) to share it

Call Charisma; our Tampa based content marketing company can help you gain more exposure and online sales. Contact us for a free 30-minute consultation!  

Making Your Content Marketing Strategy Work For You

Let’s break down these 3 down a bit more in-depth.  

#1: Don’t Ghost Them

When considering your strategy make sure you are consistent. You cannot expect to gain and retain customers if you aren’t active. Make sure you are speaking to your customers through blogs, posts, social media, etc. on a regular basis. Don’t ghost them!  You will also need to make sure you have a “call to action.”

Using certain words to trigger your online visitors to take action will make them feel connected—do not be afraid to add words such as Book Now, Contact Us, Subscribe, etc.  

#2: Make it Search Friendly

It is also extremely important to utilize SEO. This and content marketing go hand-in-hand; without SEO no one will be able to find your unique and quality content. Make sure to focus on keywords, titles, and meta descriptions.  Related > What the Heck Is Bounce Rate and How Does It Impact My Bottom Line?

#3: Engage, Share, Repeat

If your ideal client doesn’t care about it – don't write it. Content quality matters and you can’t just throw a paragraph on a page and hope the phone will ring off the hook. Create a strong online presence with increased exposure by producing quality online content.

And finally, remember setting a budget for your content marketing strategy is crucial. Nothing is free! You have to spend the time to share it or put a little spend behind it to get likes and engagement.   If you want better results, it may be time to hire a marketing company, like Charisma, that specializes in content marketing.

Need Help with Your Content Strategy?

Your potential customers are smart and traditional marketing tactics are just not as effective anymore. If content marketing is not the first step in your marketing plan, you need to reevaluate your marketing priorities. At Charisma, we know content marketing will show, tell, and sway your target audience.  

A strong strategy consists of content that is SEO-friendly as well as enjoyable and user-friendly. We focus on blogs, vlogs, case studies, and white papers to make your websites more attractive. Call Charisma to solidify your content marketing strategy and let us help you build an audience that builds your business. Contact us today for a free 30-minute consultation!