9 Ways to Promote Your Blog and Get in Front of Your Audience

So... you feel unshakably confident in your service or product, but the sales seem to have plateaued. You’re losing momentum and can’t seem to attract new clients. Fortunately, implementing a solid marketing strategy can help you get the ball rolling again in no time! One of the best kinds of content to take advantage of in your strategy? Blogging.

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Our marketing experts share 9 ways to promote your blog and get in front of your audience. Let’s get started!

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1. Repurpose your content

2. Boost your backlinks

3. Be a guest writer

4. Track campaigns with UTM links

5. Use social media

6. Share in an email campaign

7. Consider influencer marketing

8. Network on similar blogs

9. Take advantage of SEO tools

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Why You Should Start Blogging

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If you aren’t convinced that blogging is right for your business, check out these great reasons to incorporate articles into your content strategy:  

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• It helps drive traffic to your website
• You can repurpose blog content for social media
• It helps convert traffic into leads
• It drives long-term results
• Blogging helps with link building  
• It drives long-term results
• It provides a means to share company news

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"Blogging gets your site listed in Google’s search results, and that gets people on your site. Provide them with content they want to see, and they’ll find it when they go looking." - James Parsons for Forbes

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All of these benefits help you promote your offerings, AND they also help you establish trust and authority within your community. That’s a win in our books!

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Promoting Your Blog

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Now that you understand why blogging is so impactful for business, here are 12 effective strategies to promote your articles.  

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1. Repurpose Your Content

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Creating a blog helps you brainstorm new content ideas, and those repurposed content pieces can help drive traffic to your blog and website! Get creative by utilizing other platforms. You can create an infographic for Pinterest, a YouTube video, a podcast, or a Reel on Instagram.  

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Incorporating Call-to-Actions that nudge your reader to take the next step can further increase the odds that you’ll convert interested customers into leads.  

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Repurposing a blog post can dramatically increase your website traffic while boosting your engagement rate. All good things, here!

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2. Boost Your Backlinks

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If you want to rank well on Google, one of the most effective things you can do is establish organic backlinks to your blog. Posting your links to social media can help with this, but getting featured on other websites will really bring on the heat.

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Guest posting on other blogs is a great option to achieve the results you’re looking for. Start pitching other brands in related industries and find ways that your content overlaps!  

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3. Be a Guest Writer on Popular Blogs

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We want to hit this suggestion again because it is so effective. Reach out to similar blogs in your niche and pitch ideas for them to publish.  

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Guest writing not only helps you out with a backlink, but it also provides a high-quality piece of content for the blog host! It’s a win-win!

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This typically requires a lot of work between writing and outreach, but it is so worth it.

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4. Track Campaigns with UTM Links

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The technical aspects of promoting your blog are less overwhelming than you might think after a small initial learning curve! UTM links add code to the end of your blog post URL, which can help you monitor and track your content on Google Analytics.

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Google Analytics can provide you with helpful, simple metrics, but a UTM link will expand the amount of detailed data showing you exactly what’s driving your traffic.  

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5. Promote Your Blog on Social Media

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This one problem doesn’t come as a surprise, but people time and time again underestimate the value of social media to reel in business! There is a reason Instagram titled their short-form video feature “Reels.”  

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Make an effort to provide a diverse social media content calendar with a range of ways for your audience to engage.

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Don’t overdo the links or your platform may come across as inauthentic. Create 3-4 posts per month that drive traffic to a new or relevant article on your website.  

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6. Share in an Email Campaign

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If you haven’t started building your email list, now is the time. While social media is volatile and the algorithms are consistently changing, your email list belongs to you.

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Monthly outreach through a magnetic newsletter can catch your client’s attention and draw them to your website.

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7. Consider Influencer Marketing

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With a little determination and consistency, you can build relationships with influencers in your niche and eventually get them to promote your content.  

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Don’t be afraid of getting rejected. When reaching out to influencers, don’t immediately ask them for a favor! Instead, create a connection with a genuine interest in their work. Then you can ask for a mutual, collaborative promotion exchange!

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8. Network on Similar Blogs

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While commenting on other blogs may not affect your SEO rankings, it’s still entirely worthwhile. This can help you catch the attention of other bloggers in your niche so you can build relationships within your community.

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Networking really is everything! Don’t be afraid to reach out and say hi!

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9. Take Advantage of SEO Tools

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If you don’t have a healthy website, you’ll have a hard time getting your website to the top of the ranks. SEO tools can help you analyze your website performance and areas for improvement.  

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Get Inspired > Engaging Content: Secrets of a Successful Blog

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Promote Your Blog with Charisma

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Creating a blog for your business is the perfect way to promote your offerings and reach a larger audience. Not only does it help establish credibility and trustworthiness, but it allows you to build relationships with potential customers through meaningful content.  

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As long as you focus on providing value and engaging with your readers, there’s no limit to how successful your blog will be. So, give it a try! You’ll be surprised at how much of an impact it can make on your business in the long run.

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As a business owner, you’re very busy. We truly understand. Sometimes, it makes more sense to ask for help. Reach out to Charisma Communications today to learn how we can help you grow your business!

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