Engaging Content: Secrets of a Successful Blog

Creating engaging blog content is an essential part of content marketing. But it takes more than interesting topics to make a successful blog. Don’t worry, with the right strategy, anyone can write compelling content that captures the attention of their readers!

Our marketing pros outline practical advice on how to craft enticing blog content—from diversifying your content to optimizing your writing style. Discover the secrets behind a successful blog and learn how to create content that will draw in your audience!

Content marketing takeaways:

• Keep your blog articles short & sweet. No need for long posts with extraneous details.  
• Use images, graphics, videos, and quotes to add interest.  
• Always include a call-to-action and a way for people to share the content you’ve worked so hard on.  
• If you don’t have time to write blog articles for your business, lean on our team at Charisma!  

Grow Your Audience with Proven Strategies

Businesses looking to benefit from content marketing often turn to blogging as a platform for getting their message out there. However, without engaging content, a blog can easily get lost in the fray of other blogs vying for attention on the web. A successful blog requires interesting topics and high-quality writing that will draw readers in and keep them coming back for more.

Creating content that resonates with your audience is key to growing readership and building an engaged community of followers.

Follow these tips to create content that your audience will love!  

#1. Diversify Your Content

Avoiding using a single form of communication when interacting with your audience is one of the simplest ways to produce captivating content. This means that if you are used to writing text-based blogs, you may want to try varying it with things like:

• Images
• Graphics
• Infographics
• Videos  
• Quotes  

Think of these additions as adding “spice” to your content every once in a while.  

#2. Use Subheadings

If you take away one tip from this blog, let it be this one; make sure your content is easy to read. Simple right?

Since online readers prefer “scannable” content, use:

• Headings
• Subheadings
• Lists
• Bullet points

This will help ensure that your reader stays on the page and finds out what they need to know.  

#3. Keep it Short & Sweet

Even though it's commonly known that Google likes both quantity and quality, this doesn't mean you should annoy your readers with pointless details or lengthy sentences.

Always keep in mind that your readers, not search engine spiders, are the ones you are writing for. When in doubt, keep it short and sweet.  

#4. Use a Distinctive Voice

Whether you are aware of it or not, every company has a unique voice or style for its blogging and marketing. And if you don’t —you simply haven’t found it yet!

One of the best ways to add a unique quality to your content is to align your writing (or content) with your business values.  

• If you are a formal law firm, make sure that your articles are as professional as possible and don’t use exclamation marks.

• If you are a small-town plumber with a local reach, you may want to include some jokes or lean into your friendly vibe a little more.  

#5. Add Interest to the Title

We've said this before, and we’ll say it again; your readers will probably judge your content by its cover—the subject line. The photo you select as the blog post's featured image could also count as the "cover" of the piece.

Endeavor to use engaging titles as much as possible, but don’t go too extreme as it could feel like clickbait.  

#6. Make it Easy to Share

You're losing out if you haven't already included social media sharing widgets on your blog or website. There is a good likelihood that readers will wish to share your blog or a particular article if they enjoy it. Make things simple for them.

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Use social media icons and widgets to make your content shareable with the click of a button.

When your audience shares your content, they are doing more for your growth and reach than you might realize.  

#7. Add Anecdotes & Stories

Sharing stories or anecdotes is another approach to spice up your content.

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Consider sharing a day in the life story of your day as a commercial electrician, or a case review if you are a lawyer. These real-life snapshots will keep your readers hooked, especially if you add a little suspense.  

#8. Don’t Forget a Call-to-Action

A crucial element of any blog post is the call-to-action, or CTA. A CTA is a statement or prompt that encourages readers to take some type of action.  

Examples include:

• Read More  
• Sign Up  
• Download Now  
• Subscribe  
• Get Started

Without one, readers may visit your blog post and leave without taking any further action. Not good!

Read More > Action Worthy Call-to-Actions

Harness the Power of Enticing Content

Blog content is an excellent way to engage with readers and keep them coming back for more. By understanding the power of captivating, relevant blog content, companies can maximize the potential of their website and create a strong online presence.  

From boosting SEO performance to increasing reader engagement, writing compelling blog posts can be beneficial for any business. Content should never be an afterthought— taking the time to craft engaging content will pay off in the long run!

Need help in the writing department? Contact our wordsmiths at Charisma for a content marketing consultation today!

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