Why Website Traffic Matters

Why Website Traffic Matters
Megan Richards

Website traffic is an important factor to the growth of any business as it is the gauge by which website owners measure the success of their venture.

Studying website traffic allows you to understand your customers better and create a comprehensive digital marketing strategy to boost your website’s performance.  

Let’s take a look at the types of website traffic and why it matters!  

Key Takeaways:

  • There are five general types of website traffic and each type offers different benefits.
  • Direct traffic comes from returning customers or those who are already familiar with your brand.
  • More website traffic equals more eyes on your products or services, thus more potential leads.
  • Charisma can help boost your website traffic to enhance your return on investment (ROI).

Types of Website Traffic

To understand your audience, it is important to know exactly where they are coming from. Website traffic is generally divided into five different types including:  

#1. Direct Traffic

Those who come directly to your website rather than finding it through a search engine are referred to as direct traffic. These views are regarded as having no source or data by Google Analytics.

Google Analytics cannot recognize the source when:

  • The user types your website’s URL directly into their browser
  • The URL is bookmarked
  • The link is saved in MS Word or a PDF
  • The social media or desktop app the user clicked does not include referral or tracking data  

The majority of your direct traffic will come from returning users and existing customers who already know your brand.  

Direct traffic is a valuable metric that you will want to expand. It also means that to improve your direct traffic metrics, you have to create content that keeps people coming back. Aside from creating a user-friendly website, you can increase direct traffic by:

  • Create a resource page with eBooks, in-depth reviews, or tutorial videos  
  • Keep a regular blogging schedule  
  • Create engaging visuals and infographics  

#2. Referral Traffic

Referral traffic is the term used to describe visitors who arrive at your website via links from other websites. They frequently come from publishing high-quality content and utilizing backlinking techniques.

Search engines like Google receive a signal when your website receives a lot of referral traffic that users are interested in linking to your material. Moreover, referral traffic enhances your brand reputation, networking opportunities, and SEO efforts.

#3. Social Traffic

Social traffic comes from, you guessed it, social media platforms like Facebook, Twitter, Instagram, LinkedIn, or Pinterest.  

To improve social media traffic you can:

  • Ensure you have a consistent brand identity across profiles
  • Optimize social media profiles by adding pertinent information to your bio.
  • Publish posts at popular times
  • Engage with followers and create engaging content

#4. Organic Traffic

The term "organic traffic" refers to visitors who reach your website organically, without using an advertisement to do so. This is frequently the outcome of a correctly implemented SEO strategy.

To boost organic traffic we recommend:

  • Using long-tail keywords
  • Conducting keyword research and content planning
  • Leveraging on-page SEO  

Learn More > Increase Organic Traffic with SEO

#5. Paid Traffic

Paid traffic refers to the traffic gained from Google Ad Words, Facebook Ads, or remarketing efforts. Paid traffic offers businesses access to prime positioning on the internet and is geared toward being highly relevant for your target audience.  

You must have an efficient campaign that provides the most affordable return on investment because there is a fee for each visitor who clicks on your advertisements. The benefit of paid traffic is that you can collect very precise statistics to assess the campaign's success.

Why Does Website Traffic Matter?

Whether you own a small plumbing business or an up-and-coming HR company, website traffic in all its forms can help boost your business and increase conversions.  

Here’s why website traffic matters:

Reaching New Visitors

Your website cannot have an impact, provide leads, or establish partnerships with your target audience if no one visits it.

The good news is that Google Analytics can assist you in identifying the sources of these new visitors so you may increase the traffic to your website. You can target new audiences with the use of this data.  

Increases the Number of Conversions

All conversions begin with a single visit to your website.

More website traffic equals more eyes on your products or services, thus more potential leads.

A visit that is converted into a sales lead improves the odds that the visitor will become a client.  

Increase in Repeat Customers

Clients favor doing business with companies they are familiar with and confident in. Your brand will become more memorable to your audience if you consistently produce fresh or timeless content and have a solid online traffic strategy in place. They will be more inclined to think of you in the future if they require your service or product.

Diversification of Leads

You may increase your sales leads and conversions by keeping up an effective internet presence. Your customer base can grow as a result of:

  • Utilizing traffic information to gain an understanding of your competition and find any market gaps.  
  • Developing new services or products based on website queries.  

Learn More > SEO Tips to Push Your Website to the Top

Boost Your Website’s ROI

With a comprehensive marketing strategy, you can boost your leads thus leading to higher conversions on your website. If you need help getting more traffic to your website, our team of marketing pros at Charisma is here to help!  

From writing informative blog content and posting to social media consistently, to implementing ads, we will help your business GROW!  

Ready to get started? Schedule a consultation with us today!