Why Website Traffic Matters

Why Website Traffic Matters
Megan Richards

Website traffic is an important factor to the growth of any business as it is the gauge by which website owners measure the success of their venture.

Studying website traffic allows you to understand your customers better and create a comprehensive digital marketing strategy to boost your website’s performance.  

Let’s take a look at the types of website traffic and why it matters!  

Key Takeaways:

  • There are five general types of website traffic and each type offers different benefits.
  • Direct traffic comes from returning customers or those who are already familiar with your brand.
  • More website traffic equals more eyes on your products or services, thus more potential leads.
  • Charisma can help boost your website traffic to enhance your return on investment (ROI).

Types of Website Traffic

To understand your audience, it is important to know exactly where they are coming from. Website traffic is generally divided into five different types including:  

#1. Direct Traffic

Direct traffic refers to people who visit your website directly rather than finding it on a search engine. Google Analytics considers these views as having no source or data.  

Google Analytics cannot recognize the source when:

  • The user types your website’s URL directly into their browser
  • The URL is bookmarked
  • The link is saved in MS Word or a PDF
  • The social media or desktop app the user clicked does not include referral or tracking data  

The majority of your direct traffic will come from returning users and existing customers who already know your brand.  

Direct traffic is a valuable metric that you will want to expand. It also means that to improve your direct traffic metrics, you have to create content that keeps people coming back. Aside from creating a user-friendly website, you can increase direct traffic by:

  • Create a resource page with eBooks, in-depth reviews, or tutorial videos  
  • Keep a regular blogging schedule  
  • Create engaging visuals and infographics  

#2. Referral Traffic

Referral traffic refers to visits to your website through external links from other websites. These are often a result of posting high-quality content and using back-linking strategies.  

When your website gets a lot of referral traffic, it signals to search engines like Google that people are interested in linking to your content. Aside from that, referral traffic improves your SEO efforts, brand recognition, and the development of networking leads and opportunities.

#3. Social Traffic

Social traffic comes from, you guessed it, social media platforms like Facebook, Twitter, Instagram, LinkedIn, or Pinterest.  

To improve social media traffic you can:

  • Ensure you have a consistent brand identity across profiles
  • Optimize social profiles by updating your bio with relevant information  
  • Publish posts at popular times
  • Engage with followers and create engaging content

#4. Organic Traffic

Organic traffic denotes the people who find your website through search engines without clicking on an advertisement. This is usually the result of a well-implemented SEO strategy.  

To boost organic traffic we recommend:

  • Using long-tail keywords
  • Conducting keyword research and content planning
  • Leveraging on-page SEO  

Learn More > Increase Organic Traffic with SEO

#5. Paid Traffic

Paid traffic refers to the traffic gained from Google Ad Words, Facebook Ads, or remarketing efforts. Paid traffic offers businesses access to prime positioning on the internet and is geared toward being highly relevant for your target audience.  

Because there is a cost for every visitor who clicks on your ads, you must have an effective campaign that delivers the most economical return on investment. The best part of using a paid traffic strategy is that you can garner very accurate data to measure the campaign’s success.  

Why Does Website Traffic Matter?

Whether you own a small plumbing business or an up-and-coming HR company, website traffic in all its forms can help boost your business and increase conversions.  

Here’s why website traffic matters:

Reaching New Visitors

If people don’t see it, your website can’t make an impact, generate leads, or form partnerships with your target audience.  

When it comes to improving your website traffic, the good news is that Google Analytics can help you determine where these new visitors come from. This data can help you target new audiences.  

Increases the Number of Conversions

All conversions begin with a single visit to your website.

More website traffic equals more eyes on your products or services, thus more potential leads.

A visit that is converted into a sales lead improves the odds that the visitor will become a client.  

Increase in Repeat Customers

People prefer to buy from firms that they know and trust. A consistent output of new or evergreen content and an effective web traffic strategy will cement your brand in your audience’s mind. This makes them more likely to remember you when they need your product or service.  

Diversification of Leads

By maintaining a powerful online presence you can expand your sales leads and conversions. You can diversify and develop your customer base by:

  • Utilizing traffic information to gain an understanding of your competition and find any market gaps.  
  • Developing new services or products based on website queries.  

Learn More > SEO Tips to Push Your Website to the Top

Boost Your Website’s ROI

With a comprehensive marketing strategy, you can boost your leads thus leading to higher conversions on your website. If you need help getting more traffic to your website, our team of marketing pros at Charisma is here to help!  

From writing informative blog content and posting to social media consistently, to implementing ads, we will help your business GROW!  

Ready to get started? Schedule a consultation with us today!