Your business' success relies on your ability to turn leads into paying customers. In order to do that, businesses need to have a well-thought-out strategy in place. One of the most effective strategies to follow? “Click funnels” – customized pathways designed to move prospects through the sales process. You can use the company, or create your own version via your website. The second option is what we'll be talking about today.
A funnel is a series of steps that your potential client takes in order to become a paying customer. Each step should be designed to engage prospects, move them through the sales process and ultimately convince them to click AKA take action– such as signing up for your product or service.
- Creating your own sales funnels generate traffic and increase your site's conversion rate.
- These 'click' funnels are an effective way to build customer loyalty. You've started the relationship with exactly the value they asked for.
- A proper website sales funnel will lead your potential client down 4 steps; Awareness, Interest, Decision, & Action.
From writing engaging copy to creating effective follow-up emails, our team here at Charisma are experts at creating high-converting funnels that are tailored to your business's unique needs. Ready to see the difference an effective marketing strategy can make? Schedule a consultation!
Creating a Sales 'Click' Funnel vs. a Typical Landing Page
Most websites have a landing page- typically a single page with a call to action (CTA). While this is the norm, a quality strategy will help your brand stand out even more.
A click funnel differs from a typical landing page in that it takes the user on a specific journey, guiding them through multiple pages and steps that lead people naturally to sign up for your product or service. That's the keyword here: naturally.
By building a click sales funnel, you're building rapport with your clients throughout the process; so, when they see your call to action, they already want to click it. But the choice is theirs and you don't need to ask what else they need from you to start!
How Sales Funnels Can Benefit Your Business
Creating your own click funnels can be a great way to improve your business's marketing strategy, here are some of the best benefits this strategy can offer:
These sales funnels help you generate more traffic to your website, as people are directed down specific paths on the click funnel. Even if a lead doesn't convert, having the funnel in place will help boost your SEO (thanks, more pages with engaging content), making you more visible to other leads.
Increased Conversion Rates
The customer journey is important! As people are given the relevant information that they’ll need to make an informed decision, they're more likely to take action and purchase from you.
Better Brand Awareness
Click funnels also help to create brand awareness and establish trust with potential customers. By giving them the information that they will need to make a decision, you establish yourself as an authority in your field.
We're “numbers nerds” here at Charisma, and we love diving into analytics. With the data on your side, you can tailor communications to customers based on how they interact and engage with a website.
Which link did they choose to click? How long has it been since they've visited your website? What did they do before they left last time? From a broader client perspective, we can even glean useful insights including where in the sales funnel do we see fall off trends?
This data can be used to craft unique strategies for groups of your prospects, such as sending follow-up emails with incentives based on their needs.
Builds Customer Loyalty
Lastly, creating your own click funnels will build you a more loyal customer base. When customers feel like you truly understand them and their needs, they're more likely to stick around.
With the right-click funnel content strategy in place, you can attract new leads and turn first-time customers into lifelong loyalists.
The 4 Stages of Creating Click Funnels
Your potential customers need to be aware that you exist and that you offer a product or service that meets their needs. You can start by creating a blog post, video, or ad about your product/service and the benefits it offers.
It's important to create content that not only resonates with your target market, but also is discoverable to them naturally.
What are some questions a potential customer may ask?
What might they be searching for?
Creating content around these questions will help your clients find your website organically through search engines, social media, or video platforms.
Once you’ve grabbed your prospect's attention, you need to keep it. This stage of the funnel is all about deepening the relationship between you and your prospective clients. You do this by displaying a combination of strong copywriting, quality visuals, and honest testimonials.
The best way to keep interested is to establish a line of communication. How many times have you found a website, been really interested, and then forgotten all about it? Don't let your business suffer the same fate. Offer additional content in exchange for their contact; such as a free e-book if they sign up for your email newsletter.
Social media and email lists are the best ways to keep your brand in front of your audience.
At this stage, prospects are starting to make a decision about whether or not they want to work with you. Considering the information they've gotten from you so far, you're sticking out in their mind.
Make their decision even easier with case studies and testimonials. Offering social proof of your client's successes will make you even more desirable. Now, it's time to seal the deal and get them to take action!
This is where the customer takes action and signs up for what you’re offering. Your ultimate goal should be to make this process as easy and seamless as possible. Up until now, you've been the one to answer their questions, you've given them reasons to choose you, and you’ve backed it up with testimonials and case studies. Sticking the landing seems easy, but any doubt in people's minds will be amplified by an over-complicated closing process.
This is where you can turn your first-time customer into a lifelong client- by making the experience as smooth and satisfying as possible.
Offering special pricing or some sort of bonus to first-time customers will ensure they always come back to you first.
We Help Our Clients Communicate with Charisma!
When implemented correctly, your own online lead funnels are designed to give users the perfect balance of information and sales; enough of each to make conversions without coming across like an advertisement.
At Charisma, we believe that the perfect click funnel should be seamless and well thought out. Not to mention that you should have full control over them via your website. We have a team of experienced marketing professionals who specialize in creating tailored content, from high-level brand messaging all the way down to bite-sized content pieces.
If you're ready to update your business strategy, book a consultation online. We can't wait to see you grow!
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