5 Tips To Build Your Email Subscriber List from Scratch

5 Tips To Build Your Email Subscriber List from Scratch
Corin Tomasello

If done correctly, email marketing can be one of the most powerful ways to reach your audience. But if you are starting from scratch, building an email list it can feel daunting.  

Our email marketing pros cover some high-quality strategies to build an email list from scratch. Best of all, these strategies will help you build a loyal email subscriber base, so you can leverage your emails to attract better long-term customers.  

Ready? Let’s go!

The Importance of an Email List

The real value of email marketing is in the long-term relationships that you can build with your clients. With email marketing, you have direct contact with your subscribers, ultimately turning them from strangers into loyal customers!  

Though websites and social media accounts can be shut down, your email list will keep you connected to your audience. Trust us, it isn’t going out of fashion anytime soon! Email marketing is NOT dead.

Building an Email List from the Ground Up

To build your email from scratch, follow these tips!

#1. Give People an Incentive to Sign Up

#2. Create Pop-Ups On Your Website

#3. Include a CTA on Your About Page

#4. Use Your Social Media Accounts

#5. Build Your List Offline

#1. Give People an Incentive to Sign Up

In that same vein, people need to have a reason to want to give you their email address. One of the best ways to capture someone’s email is to create a lead magnet to get them to sign up.  

Some lead magnets include:

  • A free eBook
  • A PDF version of the blog post or case study
  • A coupon
  • A webinar registration
  • A template or worksheet
  • A free course or email series

If you offer content that is directly related to your visitor’s needs, your email newsletter won’t feel like a gimmicky advertisement.

Don’t worry! Creating a high-quality piece of content for your subscribers to download doesn’t have to be hard. It can be an e-book, a quiz, or an exclusive article from you with extra tips!

#2. Create Pop-Ups On Your Website

Though pop-ups are often considered annoying or disruptive, if they are carefully crafted and have a clear purpose, they can be a game changer in building your email subscriber list.  

We recommend keeping user experience in mind when creating your pop-up forms. This ensures that they are relevant and well-timed.  

You can create a pop-up box that appears after a visitor has spent a specific amount of time on your page, has scrolled far enough, or interacted with the page.  

#3. Include a CTA on Your About Page

Your business’ About page is one of the most crucial pages in terms of conversion potential.  

Ideally, your About Us page will prime customers to buy your product or sign up for your service. A CTA encouraging them to sign up for your email newsletter is easier than a “buy now” plea.  

#4. Use Your Social Media Accounts

You may not have a long list of email subscribers, but that doesn’t mean that you don’t have a network! If you have a following on Twitter, Facebook, or Instagram or have a community of businesses that you communicate with often via email, why not use those to build your email list?  

Give your followers the option of receiving your newsletter. If they already know and like you, they’re likely to become loyal subscribers.

If you aren’t comfortable pitching your email newsletter on your social media accounts, you could also try including a link to your newsletter opt-in in your email signature.

#5. Build Your List Offline

Though most of your email list building will happen online, take advantage of “old-school” offline ways to collect emails if you can.

For example:

  • Exchange your business card with business connections and add received contacts to your list
  • If you participate in in-person events, always have a registration list on hand with an email column
  • Ask customers for their email if you sell your products or services offline
  • Consider joining a business network  

Boost Your Email Subscriber List

If you want to boost your email subscriber list or start one from scratch, it calls for Charisma! Our team of marketing pros can create compelling content and email campaigns that will keep your audience engaged and informed time and time again.  

Ready to get started? Schedule an email marketing consultation today!