The Power of Evergreen Content for Contractors

As a trades business owner, your #1 goal is to land the job (and get rebooked)! Failing to stay top-of-mind by showing your craft, you likely won’t see much growth in sales – that's just the fact. In our fast-paced social media-driven digital landscape, it can be tricky to stay relevant for extended periods. That’s where evergreen content comes in handy.

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You might be thinking, ‘I know AC repair; what on Earth is evergreen content?’ Don’t worry; we’ll tell you! Keep reading to learn how your business as a contractor can seriously benefit from using content to establish credibility in your field, extend lifetime value of your clients, and ultimately stay ahead of the competition!

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What is Evergreen Content?

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As a contractor, you know how important it is to showcase your expertise and attract potential clients.

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Evergreen content is material that stays relevant and valuable over time, providing long-term benefits for both businesses and their audience. This type of content is not time-sensitive and can be useful to readers for years after it was created.  

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Evergreen content can help:

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1. Establishes authority (and credibility, leading to more profits)

2. Increase website traffic & SEO rankings

3. Save the company time and resources as you grow

4. Provide value to clients - and helps show that you know your stuff

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This content can also be repurposed to use on other channels (think: video or text messages). Ultimately, meeting clients consistently with evergreen content pieces keeps you ahead of the competition. Let’s see how it can help you increase your local service company’s market share.  

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Evergreen Content Establishes Your Authority in Your Industry

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Creating evergreen content allows you as a contractor to establish yourself as an expert in your field, whether you build homes, wire them, or gut them. By providing valuable information that stays relevant over time, contractors can demonstrate their authority in the industry and build trust with their audience.  

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With this increased credibility, more business opportunities present themselves. This is because clients are more likely to hire contractors who have demonstrated their knowledge and experience through high-quality evergreen content.

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Content Increases Website Traffic and SEO

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Evergreen content can also help contractors improve their website's search engine optimization (SEO) and drive more traffic to their site.  

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By creating content that stays relevant and useful over time, contractors can attract more organic traffic from search engines. Evergreen content is also more likely to be shared and linked to by other websites, also called backlinks, which can further increase website traffic and improve SEO ranking.

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Content that’s Always Relevant Saves Time Later On

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One of the significant benefits of evergreen content is that it saves time and resources for contractors. Rather than constantly creating new content, your business can create evergreen content that stays relevant and valuable indefinitely.  

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Not every article will be evergreen and that’s okay. We can help! Making this a priority will grow the business. So, make the time to get it done, or delegate to a professional marketing team to do the job right!

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Evergreen Content Provides Value to Clients

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Evergreen content not only benefits contractors but also provides value to your clients. By creating material that answers frequently asked questions or provides helpful tips for solving common problems, you can position yourself as a valuable resource for your clients.  

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This can lead to increased loyalty and repeat business from satisfied clients. A win in our books!

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Makes for Great Repurposed Content

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Another benefit of evergreen content is that it can be repurposed for different formats and platforms. For example, a blog post can be turned into a video or infographic or shared on social media or email.  

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By expanding your reach through a range of platforms, you connect with a broader audience and increase their visibility without creating new content from scratch.

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Evergreen Content Keeps You Ahead of the Competition

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Creating evergreen content can also help your contracting business stay ahead of your competition. By providing valuable information that is not readily available elsewhere, you’ll differentiate yourself from your competitors and position yourself as a thought leader in your industry.

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Remember: When prospective clients see you as credible (and helpful) they are more likely to book you!  

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Feel the Power of Evergreen Content with Charisma

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Evergreen content provides numerous benefits for trades contractors, including establishing authority, increasing website traffic, and staying ahead of the competition. By investing time or money into high-quality evergreen content, you can set your business up for success in the long run!

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So, if you're a contractor looking to improve your online presence and attract more business, consider investing in evergreen content for your website or blog. If you don’t know where to start, we’ve got your back. Schedule your consultation to communicate with Charisma!