In today’s business world, simply having a functioning website isn’t nearly enough. Your website needs to look professional, be informative, and most important of all, be easily accessed by your potential clients.
Ultimately, your website needs to make a strong first impression. Otherwise, you will be competing for the attention of your audience alongside hundreds, or even thousands, of other businesses.
If you are unsure if your current website is making that first impression count, here are five aspects you can consider to decide whether it is time for a refresh!
Your Website Doesn’t Stand Out
If your website hasn’t been updated in years and is lackluster, it’s likely time to revamp your site. Almost 40% of visitors will leave your website if the content and layout are unappealing or outdated, causing you to miss out on important leads and connections.
Your website has seconds to make a first impression.
Your website should be visually engaging and informative. Your homepage should be optimized to showcase your services or products in a clean and easy-to-navigate layout. Since visitors only spend a few moments on your site, make it simple for them to find the information that they need quickly.
- Your branding should be consistent and make a statement
- Colors shouldn’t clash and your site should have a cohesive palette
- Stick with one or two font families. You can create visual interest by changing the size and style of your chosen typefaces.
Make that first impression count > Creating a Homepage that Converts
Your Website Loads Slowly
To stand out online, the load time of your website needs to be efficient. Almost half of your visitors will leave your website if it takes more than four seconds to load. Slow loading speeds can be caused by several things including, large, unoptimized images, underpowered hosting, and even an old website theme.
When refreshing your website, streamline your content by cutting out unnecessary large files or videos. For example, if you are demonstrating your product, replace a full video with a quick GIF to free up space.
What works on a computer might not work on mobile.
Ensure that text size, spacing, layout, and content elements are optimized for each device, including mobile.
Your Site Isn’t Mobile Friendly
If you don’t have a mobile-friendly website, you need to optimize your website NOW! Google favors websites that focus on the experience of mobile users since over 50% of website traffic comes from portable devices like smartphones and tablets.
If you aren’t sure how many of your visitors are accessing your website via their phone, check out your website’s stats through your Google Analytics account.
Bottom line? Don’t leave money on the table with a poorly performing mobile website. It’s an aspect that you can’t ignore anymore.
You Aren’t Using Call-to-Actions
If you aren’t using call to actions (CTAs) on your website, you are missing out on a great opportunity to get visitors to sign up for your newsletter, schedule a consultation, or buy your product. And we’re not just talking about buttons or links sprinkled here and there on your site.
CTAs should be placed strategically to keep users engaged and clicking on more content.
If you don’t call your visitors to react or act, they’ll likely leave and never return. Sadly, that’s a lost business opportunity.
Revamp your website by sprucing up your CTA buttons and ask yourself, what are you hoping to gain when users click your CTAs? Are they being directed to a landing page for your course or your services? Or perhaps there’s a pop-up where they can sign up with their email to download an eBook. Make sure that these CTAs are easy to find and simple to engage with.
Be highly clickable: Action Worthy Call-to-Actions
Are You Using SEO?
Search engines like Google LOVE informative, updated content. Every time you update your site, Google and other search engines crawl and index your pages, re-ranking your site.
If you frequently update your website with high-quality content, you increase your chances of getting noticed first on search result pages. Pair that with an optimized and intuitive website, and you’re guaranteed to gain more attention!
Refresh Your Website with Charisma
If it’s time to give your website a refresh, it calls for charisma! Our team of marketing specialists can redesign your website with compelling CTAs, an eye-catching design, and high-quality evergreen content that Google loves.