8 Clever Ways to Boost Your Email List with Social Media

8 Clever Ways to Boost Your Email List with Social Media
by
Megan Richards

As a small business owner, you know that growing your email list is important. But getting people to sign up for your newsletter can be difficult. But what if we told you it doesn’t have to be that hard? Yes, you read that right! You just need some clever strategies and the right attitude to get those email sign-ups!

Keep reading to learn eight clever ways to use social media to boost your email list from our marketing team at Charisma Communications.  

#1. Schedule Posts

#2. Add a Call-to-Action to Social Posts

#3. Add a Sign-Up Button on Facebook

#4. Post About Your Newsletter on LinkedIn

#5. Encourage Current Clients to Share

#6. Use Facebook Ads

#7. Use Pinterest to Promote Visual Content

#8. Film Lead-Generating Instagram Stories

#1. Schedule Posts

This tip is quite simple, yet few business owners do this consistently. Scheduling posts takes the guesswork out of what to post each day, and using a scheduling app can help you share posts to your social profiles more consistently.  

Just because social media is always “on” doesn’t mean that you have to be! You’re a busy business owner after all!

Further, scheduling social media posts ahead of time allows you and your marketing team the opportunity to plan for events, holidays, employee anniversaries, and more. With this taken care of, you can stay focused on other important business tasks.  

#2. Add a Call-to-Action to Social Posts

This is another simple tip, but it can be quite effective! While you are busy growing your social audience, why not try to grow your email newsletter list too?  

If you aren’t including a call-to-action (CTA) on your social profiles, you are missing out on many opportunities to gain new subscribers or convert your social media followers into subscribers.  

In a nutshell, your social profile should briefly explain who you are and what you do plus a CTA.  

Further, you should consider adding a CTA to your Instagram bio for your email list sign-up form. This CTA should entice visitors by briefly explaining the benefit that they will get from signing up.  

Putting this link directly in your bio also reduces your audience’s effort, since they can simply click the signup window within the Instagram app.  

#3. Add a Sign-Up Button on Facebook

Your business Facebook page also gives you plenty of opportunities to gain email subscribers. Add a button to your page that sends people to a landing page where they can subscribe to your list or add an arrow to your Facebook cover image that points to your sign-up button.  

If you don’t want to add a button, you can add a link in the left hand sidebar of your page. This area of Facebook is prime real estate to entice people to sign up for your email list!  

Share your email newsletter CTA on Facebook multiple times so there is no way that your audience can miss it.  

#4. Post About Your Newsletter on LinkedIn

Post snippets of your email newsletter’s content on your LinkedIn profile and let your visitors know that if they sign up, they will get access to all of the amazing content that you share, and every newsletter from there on out.  

#5. Encourage Current Clients to Share

This is another easy one! Add social sharing buttons at the bottom of your email newsletter so your readers can easily share it on their social profiles.  

We recommend linking these sharing buttons to your sign-up page. That way, if someone likes your emails, they can easily share them with their audience.  

#6. Use Facebook Ads

If you have money to invest in your email list, a Facebook ad could be a great way to do just that. It’s important when you do this to have a landing page that you can send new visitors to, rather than just sending them to your website’s homepage or another page with a bunch of distractions.  

Facebook ads will need a little bit of upfront investment, but you can recoup this investment once people learn about your products or services that you share in your email newsletter.  

#7. Use Pinterest to Promote Gated Visual Content

Pinterest is a “visual search engine” through which you can share blog posts, images, and email sign-up graphics. Use the visual aspect of Pinterest to your advantage, and promote your high-quality gated visual content on the platform.  

What is “gated” content? Well, it is content that is hidden until the visitor enters their email address. See? Simple!

Sharing on visual content will engage potential clients more quickly and entice them to submit their emails to get more high-quality information or services from your business.  

Using Facebook, Pinterest, or Twitter to promote your gated content is easier because it doesn’t look like a sales pitch. It looks like a blog post!

You don’t want your social media posts to be too ‘salesy’ if they are going to be effective.

#8. Film Lead-Generating Instagram Stories

Instagram might not be the first platform that comes to mind in terms of generating leads for your email list, but it should be!  

Use Instagram to share short promotional videos, entertaining or silly videos, product overviews, etc., and include a CTA to sign up for your newsletter for more engaging content!  

Read More > Why You Should Be Sharing Videos On Social Media

Harness the Power of Social Media

Take advantage of your social media presence to entice clients and potential clients to sign up for your email newsletter. Our team at Charisma Communications can help create compelling video content, Facebook ads, and CTAs to bring in leads. We will also take care of scheduling your social posts, so you don’t have to!

Ready to get started? Contact Charisma Communications for a marketing consultation today!