Confused about how advertising on social media works – let alone social ads? You’re not alone. While the special features on the many social platforms are a great way to advertise your product or service, they also add complexity. One of these confusing features being the pixels.
We’ll help to clear some conversion confusion by explaining how tracking pixels can be used to increase ROI for your social media ads. Keep reading as Charisma shares how to create better ads that CONVERT!
Although social media is mainly a branding tool, you can get great sales through this channel too! From boosting key content to retargeting website visitors, you can do SO MUCH with social advertising. The caveat? You have to track it and you need to have a great ad to make it really work for you.
What do we mean by a good ad?
- Great image or video assets
- Compelling copy and call-to-action
- A special offer
- And if retargeting, then an ad flow of at least 3-4 ads to stay top-of-mind – one and done simply isn’t going to cut it on social media
Related> Creating a Social Media Strategy
How to Track Performance
What is a pixel? Commonly used across most social advertising platforms, tracking pixels are used to drop a cookie that will track visitors on your website so you can advertise to those visitors at a later time, AKA sequential targeting, elsewhere online, and on your social channels.
Once you advertise to these website visitors, the pixel can track their behavior when they return to your site. So essentially, a pixel is an analytics tool that helps you measure how effective your social media ad campaigns are by monitoring the actions people take on your website.
Once installed, you can track your goal conversions, sales & purchases, and so much more including:
- Page views
- Add to cart (but didn’t buy)
- Scroll depth
- Time on page
Don’t feel overwhelmed by your tracking your advertising strategy. Charisma Communications can help with your business SEO needs! Call today (813) 563-0248.
Related > Does Online Visibility Matter?
How Does A Pixel Work?
While confusing, pixels make advertising on social media so much more effective. Because they tell you exactly who you are advertising to and give you a better understanding of how your social media ads are performing.
After creating and installing your tracking pixel, you can then
- Collect Insights
- Review Behaviors
- Build Audiences & Create New Ones
- Optimize Bidding (why spend money you don’t have to?!)
- Analyze Events
The good news is that social media sites like Facebook, Instagram, and Pinterest have made advertising on the platform easier with pixels and tracking insights.
Get to know your ideal customer and increase recognition, referrals, and trust with Charisma Communications! Let’s chat, and have a free 30-minute online consultation.
How to Use Pixels to Create Better Ads and Increase Conversions
When used correctly, pixels help to optimize your ads and make sure they are shown to the right audience. You can also use a pixel to remarket to the people who have visited a specific page or have taken the desired action on your site.
By using these tools, your ads are essentially customized for a very small target audience based on behaviors from previous visitors.
A pixel offers five core functions to help you create better ads and increase conversions which include:
- Creating custom audiences from your website
- Creating custom conversions
- Standard and custom events
- Dynamic ads
- Conversion optimization
In short, pixels allow you to better understand the impact of your ads by understanding what people do after they seem them. The end goal is to have your audience take meaningful action, such as purchasing the product and pixels can help accomplish this.
Create a Great Social Media Strategy
Social media isn’t going anywhere, and in fact, it’s only getting bigger. Now is the time to amp up your social advertising! However, to be effective, it must be done the RIGHT way. Through tracking pixels, you can better understand your audience to see increased conversions and a higher ROI on social advertising campaigns!
Charisma Communication can help make this happen. For more information on our SEO and social media content marketing services, contact us today!