You’ve heard it time and time again: If your business isn’t on social media you’re missing out! You need to post consistently to make an impact! Content is king! But as a busy business owner, it is hard to devote the time and effort that it takes to make a stellar social media presence for your business.
That’s where we come in! Today we share eight social media secrets for business owners and entrepreneurs so they can truly stand out!
Ready to make your business’s social media profile shine? Keep scrolling!
Tip #1: Make a Commitment to Social Media
The best thing that you can do to find success on social media is commit to posting consistently. Like any other form of marketing, it can be hard to grow your audience, create great content, and increase engagement with your target market. We often see brands giving up on social media after just a few months. (But that wouldn’t happen if you had Charisma on your side!)
The best thing that you can do to find success on social media is to stay committed and consistent.
Creating a social media strategy starts with planning and holding yourself accountable. Your strategy should closely follow your company’s mission statement, content plan, and overarching goals.
And most importantly you need to outline:
- Why should people follow you on social media?
- What kind of content do you plan to create and share?
- What do you hope to achieve on social media?
Tip #2: Show Off Your Personality
We can’t stress this enough: always be authentically you on social media. Take a moment to think about the brands that you follow on social media.
What makes them special?
Why are you following them?
Are they doing something that you can emulate?
Chances are there is something special about their content or how they post it. They likely have a personality and aren’t just robots pushing for a sale. Are we right?
Creating an impactful social media presence isn’t only about showcasing your product or services. It is a chance for connection and experiences.
The best brands out there who have the most engagement on their social profiles share a common thread with their fans. Don’t just show a display to your audience. Engage with them. Inspire them. Change their minds.
Tip #3: Listen Rather Than Promote
The best social media profiles are built around listening to clients and customers, not promoting to them. Social media is an incredibly open-ended way for your business to communicate and engage with your customers. Use it as a communication tool instead of advertising every chance you get.
Nowadays, social media has become a customer service platform, and people are coming to expect engaging customer service. The tricky part is that the better you get at sharing what your audience wants on social media, the more engagement you’ll get, and in turn, the more comments. Be prepared to engage and answer questions in the comments!
Remember, your audience is the best source of inspiration for content ideas. Look at your frequently asked questions or what people are asking on similar business profiles. If you are stuck on what to post, look to your audience first for ideas.
Tip #4: Focus Your Efforts
Of course, as a business, you want to be noticed everywhere at once. We recommend instead of focusing on every social network that you focus your efforts on two to three platforms.
Keep in mind that crafting content unique to each platform is critical. For example, say you wrote a blog post for your law firm and you want to share it on LinkedIn, Facebook, and Twitter. It is important to note that what gets attention and clicks will likely be very different on each platform.
Consider your audience on each platform, and share in a way that will engage them.
Tip #5: Follow Your Passion
Bottom line? Remember that passion for your business, service, or product will generate engaging and memorable content. Success on social media can be a long and winding road and can take time to make an impact for your business. So when you get discouraged, remember why you started and follow your passion.
- Your content doesn’t always have to be directly related to your industry or brand—meaning that you don’t have to do what everyone in your field is doing.
- Pick a topic that you love and are passionate about and share away!
Tip #6: Experiment with Video
Currently, video media is a hot topic in marketing. Many of our clients use videos on YouTube, Tiktok, and Instagram to promote their businesses, and you can too!
The best way to get started with video is to look through your blog content for the posts with the most traffic and create videos around those topics.
There has never been a better time to get started with video marketing on social media.
Tip #7: Make Content Shareable
Create shareable graphics that can be used on your social media profiles that people can reshare on Twitter, Facebook, Instagram, or LinkedIn. Every piece of content that you have should have 2-3 other ways that people can share it. That way if a link doesn’t resonate with your audience, the video or story might. People like variety!
Tip #8: Use Social Media as a Testing Ground
Using social media to promote your business is great because you don’t have to be an expert to see success. Think of organic social media posting as a testing ground for paid and boosted ads. In other words, use your organic reach to determine the posts to put your money behind!
Master Social Media
You don’t have to be a social media pro when you have our team at Charisma Communications on your side! We can help you design a social media strategy and create content to share across platforms to extend your reach and boost your audience.
Master social media with Charisma. Schedule a consultation today!