How Can the Rule of 7 Skyrocket Your Marketing Success?

Trial and error have proven time and time again that the more positive interactions you have with clients, the easier it becomes to convert them into loyal members of your community. The challenge is that you’re one of hundreds (if not thousands) of competitors fighting for your ideal customer’s focus and interest. So, what do you do?

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While the Marketing Rule of 7 isn’t a guarantee that you will convert a customer, it’s certainly an effective trick! If you haven’t heard of this ‘Rule of 7,’ you’re in luck because our marketing pros at Charisma Communications are here to explain what it entails and how you can apply it to your marketing efforts to boost your *quality leads.  

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Grasping the Rule of 7

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First, let’s get a good grasp on the notable Marketing Rule of 7. It is the concept that a prospect must be exposed to a message a minimum of 7 times before they will take action to make a purchase. The principle was first developed by the movie industry in the 1930s, as movie producers and advertisers discovered a moviegoer needed to see a film poster 7 times to be convinced to purchase a ticket.  

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In our modern, deeply saturated digital landscape, you need a carefully crafted marketing strategy to map out the details of how you’ll ‘touch’ your potential client at least 7 times.  

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Just because you need to constantly interact with your audience doesn’t make this a quantity-over-quality situation.

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Remember: what you say still needs to be meaningful and offer high-quality value. Keep scrolling for some ideas (you’ll be glad you did)!

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Taking Your Content Strategy to the Next Level

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A carefully developed customer journey is critical to engage clients at every single step of the buying process. This includes not only prospects but also clients who have already made a purchase- you don’t want to lose the possibility of loyal customers who will spread the word about your brand!

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The marketing funnel and its numerous touch points should be an experience that draws people into the essence of your brand. How is this done? By telling a good story. Around here, we call it storyselling.  

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Think of a book that you just can’t put down or a Netflix show that you let run on autoplay for hours because you just can’t be left hanging like that!

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Your marketing should elicit a similar emotional connection. By engaging loyal employees and clients in the process to share how much better life can get when using your product or service, you are taking a big step toward ‘touching’ a prospective client 7 times.  

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How to Tell a Good Story

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A good story creates a sensory experience. It stirs up emotions, both joyful and upsetting. It may trigger pain points while instilling a sense of hope. It could tap into nostalgic memories that create a bittersweet warmth in one’s stomach. How do you want your clients to feel when working with you? That’s how they should feel while consuming your content.  

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There are many avenues for good storytelling. Establish the “why” behind your mission first, so you know what response you want to create in your community. This will help guide the kind of content you create to meet that rule of 7.

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Stay Consistent with Your Branding

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We’ve said it a million times, but consistency truly is a key component of any successful business. You must zoom in on your message or your clients will be confused. Confusion is an instant turn off to consumers, and you have a very limited amount of time to capture attention from the market. Keep it simple and focused.

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Use Visuals

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In the era of Reels, TikTok, and Pinterest, high-quality, thoughtful visual content is a must for your brand. Perhaps more importantly, you need to show the faces of your team and community. People want to see relatable, authentic content. What better way to tell your story than through the people behind it?

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Some kinds of visual content to consider:

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• Educational graphic carousels
• Funny and relatable videos
• Before and after features
• Influencer testimonials
• Aesthetic flat lays
• Uniquely staged product photography  
• Day in the life videos
• TikTok trends
• YouTube vlogs  

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Don’t forget to select the right music! Audio has a huge impact on how your content is perceived.

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Build an Email List (and Send Emails)

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You don’t have much control over social media algorithms or if you end up on someone’s feed, but you do have control over your email list. As long as you have an email address, you know you’ll end up in the inbox and they’ll eventually see it. Whether or not they open it, or it goes straight to the trash depends on the effectiveness of your subject.

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Read our suggestions for crafting a winning subject line to get opens, clicks, and conversions.

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Create a welcome newsletter for new subscribers. But don’t forget to follow up with customers you already have!  

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Truth: It’s much easier to retain customers than to convert new ones.

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Use email as a way to direct users to blogs, podcast episodes, and specific actions on your website. Share snippets of why you started your company or even human elements such as funny things that happened throughout the work week. There’s a reason reality TV is so popular, right?

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Be Patient

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Staying patient is a very important and often overlooked part of the process. With any kind of marketing campaign, you won’t go from zero to one hundred overnight.  

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In 2023, we’re consumed by instant gratification. It seems like anything and everything can be on our doorstep within a few days at the click of a button. Unfortunately, that’s not how implementing a successful marketing strategy works.

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It takes time, consistency, dedication, focus, and patience to see the results of your efforts. If you want it badly enough, you need to get comfortable with working and waiting!  

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Touch Your Client’s Heart with Charisma

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As you can see, the marketing rule of 7 is a valuable tool. It can help you reach and engage with potential customers more effectively. With a balanced mix of creativity and strategy, you can use this simple framework to create impactful campaigns that reach your target audience time and time again.  

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Remember: it takes 7 touches to capture a person’s interest, so make each one count!

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Communicate with Charisma. We’ll help you effectively touch your audience; let’s find out how we can help you grow at a free consultation.

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