How to Pitch an Influencer So They Can’t Resist

In the modern age of social media, influencer marketing is a hard-to-beat way to get your products or services in front of the right audience and grow your business. The end goal of an influencer collaboration may look nice and shiny from where you stand, but how do you make it happen?

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If you’ve ever tried to pitch an influencer, you know it can feel like a daunting task. Fortunately, with a strategic approach, which our marketing experts will share in this article, you will land those successful collaborations and watch the results unfold!  

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Why Your Brand Should Connect with Influencers

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For many influencers, especially those just starting out, it’s common practice to pitch their content services to brands. However, your business has the best understanding of your target audience and brand image. Therefore, you may have a better idea of which influencers share your values and align with your marketing goals.  

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Taking the lead will likely get you better results than waiting for influencers to come to you!

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There are several reasons why influencer marketing is a powerful avenue for your overall strategy.

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1. It’s In the Name... Influencers are Highly Influential

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Here’s a statistic for you – 70% of Gen-Z teens put more faith in YouTube creators than celebrities. Authenticity is in, which means influencer marketing...

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2. Builds More Trust in Your Brand

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Influencer marketing is one of the most human-focused ways to reach your audience. It helps you get your offerings in front of potential buyers in a quick and genuine way. The modern consumer is far more likely to purchase if they trust you.

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3. High Engagement Rate

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People are much more likely to engage with content that has a face in it. Influencer content, no matter their following size, performs well relative to other kinds of content.

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4. Brand Exposure

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When you work with an influencer, you will open your brand up to exposure across a variety of platforms and expand your community.

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How to Cook Up the Perfect Influencer Pitch

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Writing a solid pitch letter to an influencer is easier than you might think. But that doesn’t mean landing the collaboration is always easy. Above all else, focus on staying authentic to your brand values.  

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The precise ingredients to nail your pitch include:

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• A killer subject line – stand out in their inbox!
• Personalization – use their name and note a piece of content of theirs that you loved
• An introduction of you and your brand – provide a brief overview that smoothly transitions into how your brands align
• An interactive offer – send them samples so they can decide if they genuinely connect with your brand
• Simplicity – show you’ve done your research, but don’t write an entire essay

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Throughout the process of crafting the perfect pitch, be sure to emphasize the following:

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The Benefit

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Any influencer you connect with will have their own personal brand. It is their business, after all. When contacting the individual, show them all of the benefit they will get.  

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Instead of focusing the conversation on how they can help you, elaborate on how you can help them.

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Guide the conversation in a way that points out the value you can add to their brand.  

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For example, if you own a custom cabinetry company, you may reach out to a design influencer who shares their home’s interiors. If they work with your company, they can elevate their bathroom, kitchen, and other living spaces to showcase more beauty in their space.

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The Specifics

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When pitching an influencer, the last thing you want to do is make them feel bored or overwhelmed so they close out of your email – or worse, send it to the trash folder. The key is to keep it brief and interesting while covering the essential goals and terms of the opportunity.  

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Include the following information:

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• How your brands are aligned
• How much content your company needs
• Why your audience fits their demographics
• Other similarities between your target markets

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A Deadline

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Although you should avoid coming across as too pushy, a sense of slight urgency can help move the dial forward. Instead of giving them an open-end deadline, provide a timeframe in which they can join your marketing efforts. This will prevent your offer from getting lost in the inbox.

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More Content Inspiration > 5 Social Media Trends Taking Off in 2023

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Build Your Influencer Network with Charisma

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Sometimes, an influencer may bite simply because they resonate with the way you work something. All it takes is a touch of Charisma.

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At the end of the day, don’t be afraid to reach out to several content creators, and don’t be too disappointed if you don’t get a response. If the collaboration is right, everything will work out as it should!  

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To discover more ways that you can optimize your marketing efforts and get the most returns on your investments, speak with one of our marketing consultants. Promote your business with Charisma!

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