Why Marketing is Critical to Small Business Success

“The great thing about digital marketing is that ingenuity and creativity can always win over big marketing budgets.”

- Ann Smarty

‍

You’ve worked really hard to build your small business from the ground-up. You network. You post on your personal social channels. Yet the orders and calls from new leads aren’t rolling in. Why? Well, are you investing in marketing for your business in addition to focusing on the next sale? Marketing is critical to small business success!  

Marketing supports sales and helps you reach the majority of shoppers who are searching for products online. If you’re relying on who you know in your network, you aren’t fully tapping into this massive market. This means an opportunity loss for you! Here are some favorite tips from Charisma Communications on how to invest in marketing and ways you can implement digital marketing for your growing small business.  

‍

Build Lasting Customer Relationships

One of the hardest challenges that business owners face is retaining and re-engaging current customers. Most of your customers are already online day in and day out, so increasing your digital marketing efforts this year can only be beneficial for your growth.

There are over half a million new businesses started each month in the US, and increased competition makes losing customers pretty easy. But, you can outlast the competition if you know your target customers well and your product even better. Digital marketing is the last tool you need to keep your customers coming back for more and keep the competition at bay.  

‍

Relationships Don’t Stop at the Sale

The best part? Digital marketing doesn’t stop at checkout. It can help ensure that your customers become brand ambassadors for your business! You can extend a hand out to loyal customers in a myriad of ways including:  

• Use digital testimonials from happy customers. Post these on your website and social media platforms.  
• Automate your thank your email campaign, but make it personalized where possible!  
• Engage customers on social media to keep your brand fresh in their minds.
• Remarket and retarget to get them to try “this other product” that compliments what they already purchased.  

‍

Show. Tell. Sway. Convert those prospects into customers with a strong digital marketing strategy from Charisma Communications. Schedule a complimentary consultation today!

‍

Many small business owners are used to relying on their personal networks to get new customers. With online marketing, they make the shift from 80% of sales coming from just 20% of people. The growth potential is huge!

‍

Capture & Convert Leads

Another challenge for small businesses is how to attract, capture, and then ultimately convert leads into customers. You have to start by identifying your target customer and what their unique needs are, so you can then fulfill these demands.  

An effective digital marketing strategy will help your business learn the online habits of your customers while giving you get a better idea of your target market. Don’t make a blind assumption about who your target customer is. Use digital tools like Google Analytics, SEMRush, and Google Search Console to help identify the interests of your ideal customer and how they are interacting with your company.  

Plus, you can use social media to your advantage and take a look at what posts your existing audience is reacting to most. With some research, you should have a great idea of who you want your target audience to be, and what their interests or needs are. You can then create marketing campaigns for your prospects which will turn them into buying customers! Yes!  

‍

‍Overwhelmed with marketing your small business? Charisma Communications is ready to help your business grow with a marketing strategy designed specifically for YOUR business! Book your consultation today!

‍

Read More > Convert Prospects Into Customers With Action Worthy Call-To-Actions!

‍

Boost Conversions with a Multi-Channel Approach

Your potential customers could be waiting for you anywhere online. Exciting right?! There are many online marketing channels that you can use to reach your audience including email marketing, Facebook and Google ads, social media, content marketing, and SEO.

Of course, each of these channels requires a different approach but combined they can become an excellent growth strategy.  Using an integrated approach to marketing boosts conversions because you can reach & target customers in their preferred setting (not yours).

Some customers would rather read a personalized email marketing campaign, while others feel more engaged on social media, or by reading your blogs. Plus, we’re all busy people so we need to have easy access whenever and wherever we need it.  

‍

Increase Business Sales: Marketing tasks you can start TODAY

*While different: marketing and sales MUST work together for small business success!

‍

Make a Big Impact with Marketing

Small businesses can compete with larger businesses—and win. Your competition is already using effective marketing to get ahead! You can get noticed by more people and then deliver a better experience than today’s buyers expect.

While the big guys, may not be able to show they care in the same way.  Get noticed, make sales, and grow with Charisma Communications. Convert prospects into customers then brand ambassadors who rave about you!  

Our Tampa, FL based marketing consultants are easy to talk to, book your marketing consultation today!