Is there enough support for Sales to win with your prospects without good marketing? Maybe sales can win on its own in some rare cases. The key to give sales optimal success for your organization is all in the right marketing activities. But with so many possible activities when it comes to marketing, it’s understandable some business owners may simply be overwhelmed about what to do first.
As the owner of Charisma Communications, a full-service marketing firm in Tampa, the scope of marketing I have seen ranges from no marketing (just yet), to some marketing efforts, to the truly great. From start-ups to multi-million-dollar ventures, we’re sharing what works for businesses!
Effective Marketing Increases Sales
Let’s dive into the most critical marketing activities to increase sales!
To generate awareness of your company it takes a tremendous amount of activity. You need to be known by your prospects and customers, and they must like what you can do for them. Do you have a marketing strategy that does this?
Create essential marketing material needed for sales
Working with the customer’s point of view while incorporating it into the company’s message is what marketing teams are typically best positioned to do. Creating materials such as a media kit, white papers, benefit statements and FAQ documents should be part of the marketing tasks, not sales.
Grow your target market
Marketing and Sales should collaborate on growing the target market. So that hiring activities are scaled appropriately, coordinating on the capacity and reach of this market is imperative.
Acquire inbound leads
For successful lead generation, both inbound and outbound leads are necessary. However, I consider an inbound lead generation to fall under Marketing, while outbound should fall under Sales or Marketing.
Classify your ideal customer profile, lead definitions, and prospect buyer personas
You will bridge the gap between Sales and Marketing with agreement on these definitions. Whereas, this helps both parties become cognizant of who the company’s best prospects are.
Related > What is the difference between Sales and Marketing? Check out my blog and learn more!
Use social media
Generating awareness through social media purposefully, not as you would casually on your personal time. You must fashion a strategy with distinct goals and measurable outcomes. Wondering ‘How do I start a Social Media strategy?’ We can help, learn from the best.
Update the website
Does your website draw and persuade viewers to become buyers? Is it current? What story does it communicate to your prospects or buyers?
Is your website not making you money? Call our content experts at 813.563.0248 to impact your bottom line. It’s our mission to help you meet and retain your best next client through captivating content! Experts will create memorable experiences for your customers that leads to lasting brand advocacy.
Identify and organize events, conferences and user conferences
These are brilliant opportunities to meet with prospects, customers, industry analysts, partners, and media, along with learning about your competitors.
Offer valid lists
Pulling together your own call lists can become a time consuming, unproductive task. If introducing a new service is your goal, Marketing might be the best group to generate your list.
Watch return on investment (ROI)
The key to tracking the progress of your marketing programs and determining what is and isn’t working is all in your Marketing metrics.
Related > How do I know if I should hire a marketing specialist? Read this and find out!
Call a Content Marketing Expert
These 10 essential marketing activities will enable your sales team to close more often. Who doesn’t like new customers?! If you find yourself struggling with any of these marketing activities or maybe cannot find the time to devote to them give us a call at 813.563.0248. Contact Charisma today!