Feeling Frustrated? 5 Reasons Why Your Marketing Campaigns Aren’t Working

You’ve probably seen videos proclaiming how “easy” it is to grow on TikTok or how a creator built their business from nothing to 6-figures within just a few months simply by posting daily. Overnight success stories look glamorous from the outside, but tend to actually represent one of two scenarios:

‍

1. The individual or business has spent years building their brand behind the curtains, and after countless hours of hard work, they “blew up overnight.”  
2. The individual goes viral, but they have no real strategy. They can’t keep up with the boom and fizzle out before you can say “trending.”

‍

The reality is: an effective marketing strategy takes clear goals along with time and consistency, especially if you intend to grow organically without dropping thousands on online ads.  

‍

Keep scrolling for the first share of our multi-part series on why your marketing campaigns aren’t working - yet. Pro tip: Subscribe to our newsletter so you don’t miss what you can do to overcome the frustration and grow your business!

‍

‍

You’ve Allocated Too Small of a Budget

‍

We understand that it can be difficult to justify allocating precious resources (time and/or money) to marketing, especially when you’re just getting started. At the beginning of growing your business, your marketing budget may likely be an arbitrary number determined by what you feel comfortable spending.  

‍

Unfortunately, this may not be enough to get the job done.

‍

The first problem is you don’t have the budget to run your campaign for a long enough period. Even if you’re spending thousands on ads, you need to stay at it for months (yes, months) to see growth. Google and social ads take time to learn and make positive changes. Plus, your campaign has to actually generate traffic to make a sale.  

‍

In the case of having a small budget, the best strategy is to focus on reaching a very specific objective. This brings us to the next possible reason your campaigns aren’t working...

‍

You Have Sporadic Objectives

‍

Are your objectives all over the place or changing weekly? While your tactics might shift over time, your drive toward a specific goal should stay consistent.  

‍

‍

The most effective campaigns are fueled by one specific, measurable, realistic objective.

‍

‍

A clear objective provides a clearer path to target the goal, making it more likely that you will achieve success. It also prevents you from judging your success based on distracting metrics that don’t actually matter for your purposes.  

‍

‍

Related > How to Tell the ROI of Your Marketing

‍

‍

Your Message Lacks Clarity

‍

If you aren’t clear on the value of what you offer and what sets you apart from other businesses in your industry, you’re setting yourself up for failure.

‍

When your brand radiates confidence from clearly communicating the benefits of your products or services, you become much more magnetic to potential clients.  

‍

‍

As soon as a customer becomes confused about what it is you offer, they will close the tab or scroll away.

‍

‍

‍You’re Confusing Your Audience with Weak CTAs

‍

Your CTA, or call to action, is an opportunity to invite customers to make a move. If they aren’t sure what step to take next, they are more likely to lose interest.  

‍

Whether you forget a call to action altogether, fail to make it clear what you want your client to do next, or offer too many CTAs to indecisive customers, you’ll miss the mark. Providing a clear, primary CTA will significantly improve your marketing results.

‍

You Provide a Messy Customer Experience

‍

Although user experience is a world of its own, it certainly overlaps with your marketing efforts. If your leads have a challenging time navigating your website, are unable to get in touch with your team for support, or face bugs and glitches while checking out, you’re bound to lose customers.

‍

Before focusing too heavily on marketing campaigns, make sure to smooth over any hiccups in your user experience. This will ultimately make your marketing pack a bigger punch.  

‍

‍

Offer Amazing UX > 6 Things that Your Website is Missing

‍

‍

‍

‍

Free Yourself from Frustration with Charisma

‍

The reason your marketing isn’t working (quite yet) might be more obvious than you realize. The good news is there are ways to work around your limitations and see growth with the resources you have! The key is to set clear and realistic objectives and stick to your mission.

‍

If this article improved your marketing mindset, be sure to subscribe to our newsletter. You won’t want to miss the rest of this series! And if you need help amping up your marketing efforts, it calls for Charisma! Contact us for a consultation today.

‍