6 Things That Your Website is Missing

6 Things That Your Website is Missing
Megan Richards

Your website is the most powerful tool that your business has and is truly the only digital marketing tool that you have complete control over.   A well-designed website builds trust, adds credibility, and allows your business to shine; but a poorly-designed website has a good chance of driving your potential customers away.  

Are you missing key website elements that could enhance your visitor’s experience and earn your business more money? Here are 6 things your website needs to stand out in the online world!  

#1-  A Statement of What You Do
#2- Enticing Headlines
#3- Consistent Branding
#4- Clear Call-To-Actions
#5- Content (and Lots of It)
#6- Easy to Find Contact Information

Find out more great marketing tips for your growth (let’s charm your customers away from the competition) on the blog.   Scroll on to see why each of these is important for your success! And just how to implement them for your website.  

#1. A Statement of What You Do

Though this may seem obvious, it is often missed. Website visitors bounce around from site to site and need to know that your website is what they are looking for.  

Don’t assume that potential customers know what you do, even if you think it is obvious.

They say specific is terrific! Clearly state what it is that you do on your homepage so there is no question as to what your company does and what you offer.

Mention what you love to do first to help focus more on those aspects of your work.   It’s also important to consider the language that you use to describe your services or products. Avoid industry jargon or abbreviations. (What is ROI, Charisma? Say return on investment...) Use simple terms and focus on keywords that your target market would likely search for.  

While You’re Here > Does Your Website Need a Refresh?

#2. Enticing Headlines

The right headlines are vital to the success of your website. They can be the difference between engaging your visitor or the reason why they bounce to the next.

Headlines are the elements on the page that will pass the “quick scan” test as users rapidly overview the page to see if it piques their interest.   A clever headline will catch their eye and draw them to read the text below. Your headlines should define the key information that you want to share - so make them interesting!  

But remember to use your keywords. Typically, these headlines will be in a header (H) style format. These are important for search engine optimization as Google reads that information and uses them to help your website get found.  

#3. Consistent Branding

Keeping your website’s color palette, font, and other visual styles consistent is crucial. You don’t want your customer to feel like they’re visiting a new website every time they click on a new page.   Choose a specific color palette that complements your business, and use proper H1, H2, and H3 font styling for every page.

Ensure that the page layout is consistent throughout your entire website.   Further, consistent images or icons are important. Randomly styled icons or the overuse of outdated stock photos is a dead giveaway that your website was built by an amateur. Choose icons that match, and don’t use the same stock photos that your competitors are using.  

If you can, invest in a branding photo or video shoot for your business. Trust us, it’s worth it!

#4. Clear Call-To-Actions

Your website might be full of great information and content, but if you don’t have clear call-to-actions (CTAs) you may not get many views or clicks.

You work hard to get traffic to your website, so give visitors an action to complete – throughout the page – not just when they reach the bottom.   If you sell a product, put add-to-cart buttons beside the product so they can make a quick and easy purchase. If you offer services, include CTAs that allow them to book time with you, learn more, or sign up for your newsletter. After you read this, go check your own website. Do you have clearly defined CTAs?  

#5. Content

Content is king - or queen, depending on your target audience. It is good for search engines, inquiring minds, and user experience. Someone clicked on your website because they are seeking information about your products or services. Ensure that your website has all the resources that they need to answer their questions.  

Blog articles can be a great resource for your potential clients as well as a way to boost your SEO. They also allow you to build credibility in your field, which in turn will create loyal ambassadors to your brand.  

Capture Their Attention > Benefits of Evergreen Content

#6. Easy to Find Contact Information

Don’t force your customers to search for your contact information. This is quite literally the most important information on your website, so it should be easy to find.  We recommend having a link to the contact page (or even better a booking page – hello, convenience) in the main menu of your website, as well as on the website’s footer so it will be on every page. Your contact page should have multiple ways to get in touch with you, such as a contact form, email address, and phone number.  

Don’t leave it to chance - make sure your customers have an easy way to get in touch with you!

If you want your phone to ring, like our trades and legal clients, then put the phone number front and center. Remember to share your social media links too for the navigation, don’t make things too crowded, we suggest considering placing those in the footer.  

Brand Your Charisma

Is your website missing any of these key things? If you answered yes, our team at Charisma Communications is happy to help.   We will audit your website from top to bottom and will ensure that your website has everything it needs to stand out, make a statement, and convert your visitors to customers!  

Ready to meet your next best client? Schedule a website design and branding consultation with our Tampa-based marketing team today!