5 Must-Haves for an Optimized Homepage

5 Must-Haves for an Optimized Homepage
by
Corin Tomasello

Your homepage is your introduction to prospective customers or new clients. It shows them who you are, what you are offering, and your brand’s vibe.

It is your first (and possibly only) chance to capture their attention, build trust and credibility, and ultimately lead them to buy your product or service. SEO nerd moment: it’s likely 85+% of your traffic that comes to your online door.

With careful planning and design, you can create an epic homepage that will drive new customers directly to you.   Our marketing experts at Charisma Communications discuss the top five things that you can do to create an effective homepage that converts.  

  1. Write an Enticing Headline
  2. Communicate the Benefits (quickly)
  3. Incorporate Clear Call-to-Actions
  4. Have it Well-Designed (hard to use=easy to lose)
  5. Make it Easy to Stay Connected

Ready? Scroll down …  

Write an Enticing Headline

Your headline should always be larger than other text on your webpage and illustrate to your visitor what it is you do and why it is beneficial to them.  You want this to intrigue them so they continue to keep reading your page. It also lets them know right from the start if what you are offering is something they can benefit from.  

On our homepage, we use large text to state how we can help our audience and then give them details about how it will benefit them, in a smaller but bold text.  Don’t forget about a call-to-action button to get them to the next step!

Communicate the Benefits

Why should someone choose you over all the other people who do what you do?  Start with your why. Then, give in-depth detail about who you are and what problem you are solving for your prospective customer or reader. You should save more of your “story” for your about page, but this is a great place to talk about how you stand out from the competition.  

You also can highlight testimonials and reviews from previous customers to further impart the benefits of your product or service to your visitors.   All the information that you include on your homepage should work to build trust with your visitors, get them excited about your offerings, and make it a no-brainer for them to click the “Buy” button.  

Create a Call to Action

When someone visits your website, you want to make it clear and easy for them to move from one page of your site to the next. Create a specific, well-defined call to action for your visitors to take once they arrive at and look around your homepage.   Your call to action could be something as simple as signing up for your newsletter, requesting a consultation, or a link to free content that you have created for your target market.    Increase conversions: Action-Worthy Calls-To-Action

Craft a Well-Designed Homepage

A cohesive, well-designed homepage is crucial to building trust and credibility with your target audience. No matter the quality of the copy on your website or call to action, if the design is lacking, your site will not keep the attention of your audience. They will bounce to the next website!  

To keep visitors engaged, create a balance of compelling imagery and just enough type to get your point across. Having some white space is fine! You also will want to ensure that your entire site is responsive on all devices, especially your homepage.  

Designing a quality homepage is a great first step toward connecting with your audience, building trust, and leading them to your sales funnel. Need help with your homepage? Call Charisma!

Make it Easy to Stay Connected

Many people don’t make a decision right on the spot. You’ll want to stay top-of-mind with prospects so you can use your connection with them to keep them in your pipeline.

Over time, this clearly will have you converting like crazy!  Remember: once your homepage has captured the attention of your target audience and led them to your call to action, you will want to let them know where they can connect and interact with you.  

Include links to all your social platforms like Facebook, Instagram, Twitter, and Linked In, and make it easy to find your newsletter opt-in. This makes it easy for prospective clients and customers to connect and interact with your brand, and for you to build trust and credibility.  

Communicate with Charisma

Is your homepage or website lackluster and failing to capture your target market’s attention? Start by checking your Analytics to see how many visitors start there and how many of them leave right away. You need a stellar first impression on your homepage.  

Foster true brand advocates from the first click. If it’s been more than 2-3 years since you revisited your website, then the time is now! We amplify website pages that illustrate your benefits and credibility in your field.   Ready to revamp your brand and optimize your website? Schedule a consultation or call Charisma today!