Why You Should Be Sharing Videos On Social Media

Why You Should Be Sharing Videos On Social Media
Megan Richards

If you haven’t noticed, video is having a major moment on social media right now. What this means is that if you want to grow your business online, it is time to start creating video content.  

You might be thinking that video is just a fad on social media or that you don’t have time to devote to filming videos to share. Don’t worry. That’s where our team at Charisma Communications comes in!

Still not convinced? Here are five reasons why you should be sharing videos on social media.  

#1. Video Gets More Exposure

If you have logged into any social media platform recently, you will notice that video content is at the forefront within the first few seconds. Why? Most social media algorithms favor video material for performance. After all, it holds a viewer's interest quicker and for a greater amount of time.

Videos on Instagram generate more engagement than other types of content.

If reaching your target audience more quickly doesn’t entice you, video content provides an impressive Return on Investment (ROI) for businesses that use it as a marketing tool.  

#2. It is Popular on All Channels

Social media users (AKA your target audience) love videos. In 2018, a study found that 54% of consumers wanted to see more video content from the companies and brands they frequented and made purchases from.

Since then, video has grown in popularity on every channel, including Facebook, Pinterest, and even LinkedIn.  

Consumers expect businesses to deliver engaging, informative, and entertaining content on social media more than ever before, and video is one of the most effective ways to do so.  

#3. It Builds a Secure Connection with Your Audience

Along with influencing your customers to buy what you are selling or schedule your service, videos can help you build a stronger connection with your audience by appealing to them emotionally.  

Providing useful and entertaining information that essentially “strikes a chord,” with your audience will make your company or brand appear more trustworthy and interesting than your competitors.  

Plus, when a potential customer becomes one of your followers, not only are they likely to buy your product or service, but many will become your loyal advocates.  

Video helps you build a dedicated and engaged audience.

#4. Video Can be Shared Across Platforms

While creating a high-quality video might be more time-consuming than taking a simple photo, once complete, you can use it across multiple platforms.  

Since both platforms use a 9:16 format, many companies and brands post to both TikTok and Instagram Reels with success. The same is true for 16:9 videos, which may be shared on IGTV, YouTube, and Facebook.

Consider repurposing your video content for different platforms. For example:

  • Short videos that you share on Instagram Stories can be used on Pinterest Video Pins.  
  • Instagram Feed videos are often the perfect length and format to have on Facebook.  
  • Instagram Live broadcasts can be shared automatically to IGTV.  

As you can see, the opportunities are endless!  

#5. It is a Powerful Sales Tool

If a photo is worth a thousand words, a video is worth at least a million, which is just one great reason why video is such a powerful sales tool for business.  

Still not convinced?

  • Facebook videos get almost 59% more engagement than image posts
  • Instagram videos get 49% more interaction than photos
  • Videos shared on Twitter see 10 times more engagement than those without
  • LinkedIn users are 20 times more likely to share a video than any other kind of post  
  • Pinterest users are 2.6 times more likely to purchase a product or service after watching a brand’s video content  

Video content allows brands to showcase their products and services dynamically, adding context that is almost impossible to achieve with a photo.  

How Our Clients Use Video:

Lights, Camera, Action

If you aren’t creating video content for your brand yet, what are you waiting for?! Your business video content strategy doesn’t need to be overwhelming and no fancy equipment is required. The simplest and most authentic concepts often work best.  

Ready to create engaging video content to share across your social platforms? Call on our team at Charisma. We can help you reach your target audience and increase your visibility online!  

Schedule a consultation with our Tampa marketing experts at Charisma Communications today!