One of the fastest ways to gain trust through your website is through blogging. If someone needs your service or product, they are going to research for it online. With the vast number of competitors on the internet, you will, of course, want to stand out from the rest. What better way than to share your expertise in your industry?!
Blogs are also the lifeblood of your online and social media strategy. Choosing topics to blog about may feel overwhelming. You will want to choose content that delivers the right message to your readers and invites them to want to learn more. How hard is it to plan out your blog post topics? Well, it is actually quite an easy process to go through. Today Charisma Communications shares how to plan blog posts.
Step 1: What’s Your Overarching Content Theme
Your blog’s main goal is to share what you’re an expert in! The first step is to think about what you want to help people with.
What types of problems do you hear about or fix most for clients? What are the afters someone can expect from choosing you? You can share your solutions along with a hint to relax and leave the problem solving to the experts. Add a few call-to-actions and incentives specific to the post and you can see the post turn into quality leads!
Tip: a perfect match to a problem-solving blog is a few testimonials from past clients that tell how you helped save the day. Nothing speaks louder than a 5-star review from a satisfied customer. Lacking in your google reviews? Call on Charisma we can help you build your google reviews.
Related > Think You Don’t Need A Blog Think Again
Step 2: Who are You Talking to & Creating Content For
When you take what you do and blend with who and how you can help you’ll have blog post gold!
For a Dietitian or Nutritionist, perhaps it’s all about dealing with Diabetes. Or a Car Care company, it’s how to maintain a new car for as long as possible (checking the oil is about most people’s limit) …Once you know your target audience you can talk to them to help your blog be useful and engaging.
We recommend sharing some stories in your posts too; these build a connection with your readers especially when they relate to the content. Our marketing team likes to call it storyselling.
Unlike traditional marketing, storytelling will engage your audience as they relate to you and not just your company. Your goal on the blog is not to make yourself the center of attention, instead, showcase your brand as the expert for your industry and aim to help your target audience. Build rapport and the trust-meter goes up, and so does your opportunity to close the sale!
Step 3: Turning a Theme into Blog Topics
We recommend 4-5 main blog categories for your content to fall under. This will help you to plan your posts over time and see what sections have gaps you may want to fill in. As you build out your blog, if you’re like the nutritionist example above, you can go from talking Diets (main) to Keto Recipes (sub-topic).
Tip: share DIYs, answering FAQs, money-saving tips, and how-tos. These are not only highly searched content – they are engaging content that will captivate your customers. These types of posts are always a hit.
Step 3.5: Write about Your Readers’ Hopes & Fears
This one is more of a half…hope isn’t a strategy, but it works well when you’re blogging. Let us explain…
Think about what areas of your business are fearful to your readers and compile a list. Each fear equals hope that things can get better. Think of topics that will provide a benefit to your reader and drive out those fears. You’re seen as the pro and people will look to your expertise to help overcome their fears (ex. A credit repair company blogging about steps to get your credit up from the 400s).
When someone has a fear or an issue, they typically fire up Google to search for solutions and with the help of Charisma Communications SEO, you will be at the top of the google search. Use that to write a new blog post and organically pull in traffic to your website – then give them the hope that they need!
Tip: think of a free service you could provide and include call-to-actions that will convert your readers into clients. Not just hope they’ll read your blog and reach out at some point.
Blogging for Business
What are you waiting for? Let’s get blogging! These ideas will get your blog started! You don’t want to make your blog like rocket science, like working with you, you want to aim to keep it simple and effective. Look for content gaps, think of the questions you’re always asked, and check Google Trends and insights to help you choose what to write for your next blog topics.