10 of the Strongest Words for Your Next Marketing Campaign

When marketing your business, your primary goal is to convince your audience to take action. Whether you want them to purchase a product, sign up for a newsletter, or attend an event, the words you choose make all the difference to the reader.

It’s more than just aesthetics, the right copywriting can be incredibly persuasive and can make your audience feel like they simply can't say no. When you want to stick in the minds of your target market, it's important to choose your words carefully. Your copywriting should speak directly to your audience, provide a reason for them to take action, and create a sense of urgency or exclusivity.

Luckily for you, our copywriters at Charisma are here to help you craft the perfect ads. Discover 10 of the strongest words that you can use in your next marketing campaign!

The Key to Selling: Simple, Yet Powerful Words

Take note of the following words to help you write more effective and persuasive copy. Trust us, these are proven to close the sale or bring in leads!

#1 - Another

This conveys ongoing quality. Another 5-star review. Another quality job by YOU. Another happy customer. This word works across all channels - online and off. We've found is especially useful for Trades yard signs, mailers, and fence wraps for custom builders.

#2 - You

When you call your audience out directly with “you”, it makes them feel like you are speaking to them individually and draws in more attention. This can help build a stronger connection and trust with your audience.

#3 - Free

Who doesn't love getting something for free? When you offer something for free, you are removing any risk for your audience, making it easier for them to decide to take action.  

If your ad includes anything for free, make sure the word “free” stands out front and center!

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#4 - Secret

Using the word "secret" creates a feeling of exclusivity, when you offer a secret, you are implying that your audience is part of an exclusive group, which can make them feel special and as though they are in on something not everyone can take advantage of.  

Readers are more likely to want to click in if they believe there is information useful to them that they don’t already know since it is an insider “secret.”

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#5 - Easy

When things are "easy" you’re more likely to give it a shot. If your audience believes that an action you’re asking them to take will take longer than a couple of minutes or even seconds, they’ll likely keep on scrolling.  

Letting them know right away that it’s quick and easy can help to remove any perceived barriers to entry and increase the chances of them taking the action in question.  

#6 - Can't-Miss

Using the "can't-miss" in your marketing creates a sense of urgency and excitement for the audience. When you use this phrase, you are telling your audience they will be missing out if they don't take action immediately. No one wants to miss out on a good deal!

#7 - Limited Time

Marketing something for a "limited time" creates a sense of urgency and scarcity. When you use this phrase, you are implying that there is a limited opportunity to take advantage of an offer.  

This can make your audience feel like they need to act fast which may cause them to be more impulsive in their decision-making.

Think of a time you stopped scrolling and clicked on an ad after seeing any of these keywords. Did you take action?

#8 - Risk-Free

Letting your audience know something is "risk-free" can be incredibly compelling because it removes any perceived risk for your audience.  

When you use this phrase, you are implying that your audience can try something without worrying about losing anything. This language is perfect to use on a guarantee page or one sharing positive testimonials from working with you.  

#9 - Instant

We all want instant results when it comes to just about anything in life. Using "instant" as a descriptor can be incredibly persuasive and can be particularly effective for products and services that offer instant gratification.

#10 - Remember

Encouraging your target market to "remember" can be an effective way to reinforce a message even subconsciously in the future.  

By reminding them of something, you are helping to keep it top of mind and increase the likelihood that they will follow through.

Bonus:

Hey you made it all the way to the end of the article, so here's a BONUS word }

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Because

This is similar to giving the why behind the product/service. When you give a reason, you make your request seem more reasonable and your audience is more likely to be intrigued.  

Rather than simply stating "Buy our product", you should phrase it as, "Buy our product because it will save you time and money."

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And there you have it.

Struggling to Create the Perfect Ad? Charisma Will Help You Convert!

Simply adding these 10 words to your marketing vocabulary can help you communicate your message more effectively and captivate your audience. Without effective copywriting, your marketing efforts may fall flat, and your audience may not be inspired to take action.  

Our copywriting experts can help you craft messages that resonate and drive action. So, if you're struggling to create the perfect ad or marketing campaign reach out to us for a marketing evaluation and we can help you convert more of your target market and achieve the results you're looking for!