How to Sleigh Your Holiday Email Marketing

If you haven’t started sending holiday emails yet, NOW is a great time to start as we approach the end of December. As everyone races to check off the items on their gift shopping list - and perhaps consolidate a wishlist of their own - now is the perfect time to snag the attention of your customers and clients with savvy holiday email marketing.

This year, the average American is expected to spend roughly $1000 on holiday shopping. That’s a lot of silver and gold that we want to see end up in your pocket! A significant chunk of that cash will be spent online as busier (and COVID-cautious) consumers ditch in-person stores for the digital shopping sphere.

The best way to spread Christmas cheer is through jolly email campaigns for all to hear! These five tips from our team at Charisma Communications will help you use your email campaigns to showcase your company’s holiday spirit and bring joy to the world with your products and services.

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1. Don’t Wait Until the Night Before Christmas - Start Early!

The sooner you start, the better. Not only can you reach more people, but you will have time to build higher-quality marketing campaigns. Ideally, you should kick off holiday promotions and email campaigns in November before the Thanksgiving and Black Friday rush.

‍Keep in mind that late is better than never. If you haven’t started building your holiday email campaign yet, our team at Charisma Communications can help you navigate the chaos of marketing during the most wonderful time of the year. Book a consultation today to learn more!

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2. Little Elves Like Little Screens - Make it Mobile Friendly

With more shoppers playing Santa on the go, it’s crucial to ensure your holiday email campaign is mobile-friendly. To optimize your holiday emails for mobile, follow these suggestions:

• Select a holiday-themed email template that translates well on mobile devices
• Use web-friendly fonts like Arial, Times New Roman, Verdana, Lato, or Georgia in a larger font size for easy viewing
• KISS (keep it simple stupid) under the mistletoe to avoid overwhelming your subscribers with walls of text

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3. Create Burning Bright Subject Lines

Over a third of subscribers will open (or trash) your email based on the subject line alone. With email volumes growing dramatically during the holidays, your subject line needs to inspire your subscribers to open your email. Try using one of these types of email subject lines to rein in your customers.

An Elvish Explanation

An explanation as a subject line tells subscribers what to expect in the email. Provide specific details, so recipients know what they will get out of opening your content. This subject line works well if you are offering a deal or ways to save.

Comet’s Questions

Use a question that gets your customers feeling curious. Questions like “What are you hoping to find under the Christmas Tree?” or “Will you pass up this free gift with your purchase?” can captivate your audience, leaving them hungry for more.

Santa’s Secrets and Shocks

“Secret” is a great word for grabbing attention. The elements of surprise and shock will draw in recipients and almost guarantee a click!

Holiday Connection

By referencing popular holiday traditions, you can tap into the fuzzy feeling of nostalgia. Clever references to the holidays can put a smile on a recipient's face and add a click to your stats.

Unwrapped Urgency

Is a sale about to end? Are you offering last-minute deals for procrastinating shoppers? Include a sense of urgency in your subject line to get subscribers to act fast.  

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More Marketing Tips > Capture Attention and Create Content that Clicks

3. Offer Deals that Shimmer Like Snow

Holiday shoppers have a hard time passing up a good deal. Cashback, product discounts, and free shipping are all effective and irresistible promotions. Here are some deals that will make it easy for customers to spend and are bound to rack up sales.

• Last-minute deals help out shoppers who procrastinated a bit too long and are stressed about finishing their holiday shopping. These deals work before Thanksgiving, Black Friday, Cyber Monday, Christmas, and the New Year.
• Welcome email discounts can not only maximize your reach and earnings but also show customers you care.
• Abandoned cart incentives can remind distracted shoppers of items they left unpurchased. A 10% off discount can persuade buyers to revisit your online store.  

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Last-minute deals make shopping easier for procrastinators. Show your customers how you can ease their holiday stress.

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4. Avoid Sounding too “Salesy”

Oftentimes, too many promotional emails during the holidays may end up lost in inboxes. Try some of these alternatives to show your subscribers how your company can benefit them.

• Celebration emails can get your customers excited for the season and show you care.
• Holiday tips and tricks can help ease the weight on recipients’ shoulders, making them more inclined to support your company.
• Holiday guides can similarly make your subscribers’ lives a bit easier. Highlight some of the best parts of your guide in an email that links to the full post.

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Learn More About Content Creating > New Angles for Your Content Strategy

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Sleigh Your Content With Charisma

With so many emails flooding our inboxes during the holidays, your company must stand out and make an impact. Email marketing can take a lot of effort that can be difficult to find time for during this busy season, but it’s absolutely worth it.

‍Feeling overwhelmed by all of the items on your holiday to-do list? If you’re struggling to manage your marketing strategy while growing your business, let our experts help! Schedule a marketing consultation today!