9 Things You Should Know About Your Customer

So, you might know who your target customer is, but do you know how to talk to them? When growing a business and building a meaningful, relevant, and magnetic brand, there are key things you should know to speak to your audience on a level that builds a connection and trust.

Ready to learn how to speak to your ideal customers? Scroll down for Charisma’s top nine things that you need to know about your customer!  

Who Are They?

This is where basic demographics come in. You should know:  

• Their age.

• Where they live.

• How much they earn.  

• Their gender.  

• Their racial or ethnic background.

 If you have the answers to these questions, you can learn quite a bit about your customers while optimizing your marketing strategy to advertise and deliver your product or service.    

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What Is Their Personality?

What kind of person is your ideal customer? Are they outgoing or more reserved? Are they sociable and pleasant or calm and more composed? Introverted or extraverted? Do they think in literal terms or more abstract?  These concepts may seem familiar if you've done the Myers-Briggs personality test, but ultimately, you want to know WHO your customer is on an the same level as a good friend.

‍Connect with your ideal customers with content marketing! At Charisma, we write compelling content for growing businesses like yours! Let us create a unique content marketing strategy for your business!

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What Are Their Values and Beliefs?

Understanding your ideal customer’s core values is crucial because people connect with the brands that illustrate those values.  What is your target customer’s passion? Where do they spend their money, and where do they invest their time and energy? Are they busy making a difference in their community, making money, or taking care of their kids?  

Price, quality, and convenience may be most important to some customers, but others might care about how your product or service makes them feel or look. Understanding what is most important to your customers is crucial.

‍Further reading: Why Exceptional Service Is Key

What Factors Lead to a Customer’s Decisions?

Is your customer an impulse buyer, or do they do exhaustive research before buying? Perhaps the salesperson’s personality is the deciding factor.   Regardless, your sales approach must match your ideal customer’s buying process. If your customer likes to research before purchasing, make sure you have the data she needs to make an informed decision.   For example, you should provide:  

• Product specs.
• Reviews.
• References.
• Information about product durability.
• Anything that demonstrates that your product delivers on its promise.  

If your customer is more concerned about buying from trusted businesses, then it’s essential to build relationships with your prospects.    

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Where Are They?

This question can have multiple answers. The “where” could be where they live or work, which could help you decide on locations or where to advertise.   “Where,” can also refer to where they are when they require your product or service, such as online or in person.   Knowing where your ideal customer is will tell you where you need to be so you can be there the moment they realize they need your product or service.  

What Problem Are They Trying to Solve?

No one buys a drill to buy a drill, they buy one to make a hole in something. What problem will your product or service solve for your customers?  Once you understand their motivations, you can talk to your potential customers in a way that feels like you are helping to solve a problem, not just selling to them. This approach will lead to an increase in sales and happier customers.    

‍How Does Your Business Make Their Life Easier?  If you know the answer to this question, then you know how your product or service benefit your ideal customer. Perhaps what you sell or your service makes their daily life easier, or maybe they get an emotional benefit from it.    

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Why Are They Choosing You?

Step back and look at the big picture. What sets you apart from your competitors? People are choosing your business for a reason. By speaking to their needs and solving their problems, you can concentrate on customer-focused marketing.  Perhaps they buy from you because of your great reviews, customer service, or ease of purchase. By knowing your target audience and what their needs are, they will continue to purchase your product or service because you are solving their problems and making their lives easier.    

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What Are Their Objections to Buying?

When it comes to selling a product or service, there will always be objections to overcome. Your customers might have reservations or questions that keep them from purchasing. To succeed:  

• Know your customer’s objections.

• If you know their reluctance, you can meet them head-on and overcome them.  

Sounds easy, right? There are multiple ways you can conquer perceived objections such as proving the value of your product or service, re-framing the cost, highlighting the benefits, offering sufficient product/service details, and providing a guarantee.   These actions can help alleviate your customer’s concerns and allow them to make a well-informed purchase that they can feel good about.    Related: Why Marketing Is Critical to Small Business Success

Marketing Your Charisma

Without a marketing strategy, your business will not be as successful as it could be. Instead of trying to talk to anybody and everybody, know and talk to your ideal customer... At Charisma, we use social media marketing, content marketing, and SEO optimization to help businesses in growth mode connect and succeed.  

When you have us on your team, we will help you tap into the connection you have with buyers to increase sales and enhance brand awareness. What are you waiting for? It’s time to communicate with charisma! Contact us today for a complimentary marketing consultation at (813) 563-0248.