How We Coach Clients on Engaging Social Posts

Social media is like a crowded stage where everyone is vying for the spotlight. In this digital hustle, standing out requires more than just being present—it's about being memorable.  

Have you ever scrolled through your social media feed and paused on a post that seemed to speak directly to you? That's the magic of engaging content! Our goal here at Charisma is to turn that magic into a science, and we're here to share the formulas we coach our clients on every day.  

Learn from the Best: Finding Engaging Content

Engagement starts with understanding what your audience enjoys. We encourage clients to look at social media influencers who have a knack for captivating their followers.  

What kind of posts get the most likes, comments, or shares? Is it a behind-the-scenes look into their daily routine, a captivating story, or simply a meme that’s spot-on relevant? These insights are goldmines for understanding what works online.  

It’s not about copying; it’s about finding new formats to try out in your own way. In our experience you can use general best practices then use them to best suit you & your brand.  

The Power of Authenticity: Sharing Your Real Day-to-Day

People connect with people, not faceless brands.  

Sharing authentic aspects of your day can bridge the gap between the company and consumer. It might be a quick tour of your workspace, a team member's birthday celebration, or the making of your latest product. These glimpses into your company's world make your brand more relatable and trustworthy.

We tell our clients (especially those in the trades) to use the job you have to get the next one. Social media is a great place to share before and afters of what you were doing that day, why it was a good job, and of course, what the fix was to share your know-how. But this same concept works for a lot of industries.  

Platform Perfect: Optimizing Content for Each Social Media Platform

Each social media platform has its own unique features. A post that works wonders on Instagram might not have the same impact on Twitter or LinkedIn.  

We guide our clients through optimizing their content for the specific formats and audiences of each platform. For instance, shorter, snappier posts may resonate better on Twitter, while visually rich content is the heart of Instagram.  

Video, video, video. It honestly works on most channels, but the style and format may change depending on where you’re posting.  

The Joy of Humor: Embracing Light-Hearted Content

Don’t be afraid to infuse humor into your posts! The occasional clever joke or a light-hearted post can go a long way in making your brand feel more human and accessible.  

Humor can be a powerful tool for engagement, as it often encourages shares and comments, spreading your brand’s reach further. But we still say use it sparingly, so followers take you and your brand seriously.  

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Be Yourself > Why It's Best to NOT be Perfect on Social Media

Consistency is Key: Staying the Course

Social media is a long game that is a fantastic branding tool. Consistency in posting is vital – the algorithm favors accounts that post regularly.  

We stress to our clients that they need to keep feeding the algorithm with content, whether they feel it's a hit or a miss. Over time, this consistency builds a body of work that increases visibility and engagement!  

Keep Top of Mind, All the Time

Crafting social media posts that resonate with your audience requires more than just a catchy headline or a vibrant image. It's about creating a narrative that engages, informs, and entertains, all while echoing the authentic voice of your brand.  

Imagine your content as the highlight of your audience's day, something they look forward to interacting with, sharing, and returning to. It's about striking that perfect chord of relevance that feels personally crafted for each member of your audience.  

But how do you consistently hit that sweet spot? Even with good planning, and a lot of effort, business owners often don’t have the time to dedicate to high-quality content. That’s where Charisma comes in! The tips you read above are just a portion of what we do for our clients every day.  

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Ready to see the difference Charisma can make? Book a FREE marketing consultation today!

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