How to Convince Customers to Take Action

 Do you ever find yourself browsing the web and next thing you know; you have a cart full of items that you don’t really need? Maybe you are visiting a site for the first time and without even thinking, you start adding those “must have items” one after another to your cart.  

Because who doesn’t need an ice cream making machine, ten fake plants and a foot massager, right? Companies know exactly what they are doing and have mastered the art of getting the consumer to take action.  

Looking for ways to get people to purchase from you? Let’s dive in and talk about different ways to convince your customers to take action.  

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Capture Attention

When selling products online, it is important to know exactly how to catch the eye of your prospects so that they purchase the items in their cart with no hesitation. Online shopping has become the new norm and it makes marketing even easier for companies as there are so many different tricks you can use to capture the consumer’s attention.  

When it comes to online shopping, you can expect to encounter multiple marketing tactics, such as ads, pictures, and even catchy word phrases that get you to think you need an item you may not actually need. Think about it, when you are shopping online, you aren’t being bombarded by sales associates, but companies need to still find a way to get you to purchase their products.  

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Consider these tactics:  

• Be upfront  
• Use persuasive advertising  ‍
• Post reviews and testimonials for the product  
• Enjoyable customer service experience and easy to navigate website  ‍
• Use videos when appropriate  

Be Upfront 

Online shopping is the future of selling products. It is where you can go to buy literally anything that you need, groceries, furniture, electronics, etc. Although it provides customers with an easy way to purchase products from the comfort of their own home, it also is associated with a lot of different scams.  

When a prospect is contemplating purchasing from an online store, they want to be sure that they have everything easily written out for them. They don’t want to dig around for answers because if they do, they may immediately feel as though the company is trying to hide something.  

Communication is key and having everything easily accessible
to the customer can help them in the purchasing process.  

• Shipping: E-commerce companies, be sure to have the shipping policy written in black and white so that the client can have their questions answered. They will want to know things like how long it will take for the item to ship and how much shipping costs.  

• FAQs: An FAQ section is a great resource for consumers to refer to when they are reviewing products to purchase. Let’s face it, nobody wants to sit on hold trying to get in touch with someone from customer service. Chances are that their questions have already been asked by others so a quick read of the FAQs could answer their question and get you the sale. If they have to call customer service, especially if it is late at night, you may lose the sale and potentially that prospect.  

• Terms and conditions: Be sure to have anything that may apply to that product, or purchasing that product, laid out for them to see. The last thing they want is to be caught by surprise and not be happy with something regarding the product.  

Use Persuasive Advertising 

Utilizing advertising techniques that appeal to your target audience is crucial when it comes to them deciding that they need your product. So, what tricks work best for this? 

Scarcity mindset

With just about anything in life, let alone marketing, scarcity always seems to apply pressure. Take hurricanes for example, when you think that you will run out of toilet paper, you go and STOCK UP!  

Nobody ever wants to feel like they are missing out- FOMO is a real thing, or like if they don’t get it now, they won’t be able to do it. Same goes for your products, make them yearn for your product and not want to close your website until they purchase it.  

Picturing the product

For your prospective clientele to really feel as though they NEED your product, they need to be able to easily picture it in their life. Once they picture it in their lifestyle it is hard for them to not want it! Whether it is a new kitchen gadget that now they can’t live without, or a chic piece of furniture that would look perfect in the nook in their house, after they picture it, they will want it. 

Use of celebrities

Celebrity endorsement, if you can pull it off, is something that will draw in clientele two-fold. When you see a celebrity using a product or showing off an item they have in their home, you automatically trust that product. Even though, side note, they may not actually use it! Tricks of the trade, but they work.  

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Ways You can > Reduce Shopping Cart Abandonment

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Post Reviews and Testimonials for the Product  

Reviews and testimonials go a long way when shopping online. When customers shop in stores, they have the advantage of feeling items and testing them out for the most part. Shopping online, although it has its perks, does not give you the ability to test out the product and be sure you like it before buying.  

There is nothing more frustrating than placing an order for a product and getting something totally different. We have all been there! Reviews can help consumers understand the product better and answer any questions they have. Just knowing that other people love the product may be all the prospect needs for that final push into purchasing it.  

Enjoyable Customer Service Experience and Easy to Navigate Website 

An impeccable customer service department and easy to navigate website are the glue that will hold your business together and keep your clientele up. We are living in a time where people want things almost immediately, they want things quick and easily accessible.

 Make your client’s experience as seamless as possible by putting in place a very easy to use website and great customer service. Utilizing a chat where people can easily start a chat with a customer service rep (not a robot), makes getting their answers quick and easy.  

Use Videos When Appropriate  

Want to have your product stand out even more? Using videos in the product description will significantly boost the confidence of the buyer when they are debating getting a product. Pictures of the product in different views along with a video showing different functions of the product and how it works, will go a long way.  

It also gives you the ability to show off the product as a salesperson would in the store. You can show off exactly what the product does and highlight key functions that the customer may not pick up on just with pictures.   

Motivate Your Clients

Online shopping is the present and the future of our world and it has become so popular that you can find anything that you need. Even if you don’t have a checkout on your site, you still are essentially an e-commerce brand. It is extremely competitive and requires crucial techniques in place to get your customers to take action – again and again and again...

Your website needs to stand out and be easy to use by providing the prospective client with all the information they need about their product that is easily accessible. Remember, if you really want to push that consumer to take action, providing them with reviews as well as videos of the product/service is imperative! 

Ready to stand out from the crowd of online businesses? Well now, that calls for Charisma! Contact our marketing pros for website design, social media marketing, SEO, and more!

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