Carry Marketing Momentum into the New Year

The New Year brings a burst of inspiration to people in every field of business, and oftentimes businesses set great goals to achieve in the coming year. And as the finish line for the year approaches, they tend to ramp up, trying to set a good tone and finish the year out strong!   ‍

‍Don’t stop there! Carry that momentum into the new year, trying more strategies and putting in more effort! If you’re looking for the next thing that just clicks for your business, but aren’t sure where to start looking, our team here at Charisma has some strategies for you to make this next year your best year yet!

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Don’t Ditch Paper!

As we step one year into the future, it can be easy to forget about direct mail marketing, especially if your business is online. It may seem like a step backward, but there is growing nostalgia for printed media.  

As business may have increased over the holidays, take advantage of that new momentum, and keep it moving by sending a personalized postcard to thank your clients and customers in the New Year.  In a time where everything is moving towards digital, sending a personalized physical postcard evokes a strong message of connectedness, and will make an impression and show that you care!

Our marketing specialists will help you connect with customers on an emotional level. We’re passionate about authentically connecting with customers to foster lasting loyalty. Schedule a marketing consultation today!

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Focus on Evergreen Content

Each piece of content you post is another chance for people to find your business online. So, as you could assume, it’s best to have as much quality content out there as possible! This year, put more focus on producing “evergreen” content, or content that is discoverable and relevant year-round.  

Just like an evergreen tree, this type of content requires little to no updates after posting. Here are some examples for you to try next:  

• Blog articles
• FAQ’s
• Videos  
• How to guides  
• Quizzes  
• And more!

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Read More > Benefits of Evergreen Content

Remarket & Reengage

You may have had a lot of interest this last season that didn’t result in new customers. Don’t be discouraged! Although they may not have converted into a customer, you know they were at least interested.

Utilizing services like Google Remarketing allows you to reach back out and remarket to them.  Likewise, the same applies to past customers. If they did business with you in the past, chances are they would again. Sometimes you just need to remind them, “Hey, we still exist!”.

‍After a long year and a busy holiday season, it’s easy for people to forget about a company they liked or a product/service that they needed. Be the one to remind them, and typically, they’ll thank you for it!  No matter what method you use, always try to personalize your marketing in some way. Even just sending bulk emails with each recipient’s name in the header gives your message that extra touch that will grab their attention!  

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‍Implement an engaging marketing plan that will turn clients into true brand advocates. Contact Charisma today for a marketing consultation!

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Retargeting ads have a click-through rate that’s 10x
greater than regular display ads!

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Personalizing For the Masses

Personalization is the key to growing customer loyalty. But if you have a large customer base, it can be tricky to personalize something like a bulk email. Stay personal with your marketing by separating your audience into similar groups.    You can organize your audience in many ways to keep your marketing relatable to them, for example, you can sort your audience by their:  

• Level of previous interest
• Age
• Income level
• Past reviews of your business
• And more!

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In a world where face-to-face interaction with your customer is less and less common, taking the extra step to keep things personal is more important than ever.  

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Charisma Keeps You Moving Forward

Forming a New Year’s resolution for your business requires looking back at the past year, evaluating what worked and what didn’t. To be successful in marketing, you need to continue evolving; always trying new methods to stay at the top of your customer’s minds.   This year, finish strong and carry your momentum forward into the New Year by staying personal, relatable, and by following up with every opportunity.

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‍Let’s make this year better than the last! Are you too focused on running your business to expand your marketing? Let our experts at Charisma keep your marketing momentum going at full speed in the New Year! Schedule a marketing consultation today!