Why Email Marketing is STILL Relevant

As far as marketing strategy goes, you have many options to choose from to promote your business. We believe email is owed its marketing due since it’s one of the top ways to generate more sales and contact potential customers & leads.

While social media, paid advertising, and content marketing tend to be focused on first for an integrated marketing strategy, email marketing is still relevant in 2022.   Scroll to see some strategies to improve your small business email campaigns to maximize your results!  

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The Advantage of Email Marketing

There are many advantages to incorporating an email marketing strategy into your marketing lineup. Why?  

• Email marketing is cost-effective, and most email platforms are free or priced very affordably.  
• Email marketing campaigns are easy to implement.  
• You can run email campaigns 24/7 with automation tools.
• Email marketing is highly profitable.  

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Even though you may have heard that email marketing is “old-school” or dead, it continues to deliver substantial investment returns and brings amazing results for businesses large and small.  

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Optimize your strategy: Tips to Leverage Your Email Marketing

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No matter the marketing campaign, you can usually use email marketing to reinforce it. That’s how versatile an integrated marketing strategy can be!

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Top Reasons Why Email Marketing is Crucial for Your Small Business

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While you may have stellar content on your company blog or social media, email marketing can take these content strategies to the next level.   Here are some of the reasons why you should implement email marketing into your content strategy NOW:  

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• Great Results
• Engage and Retain Customers
• Compel Action
• Brand Awareness
• Integrate Seamlessly with Other Channels

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Emails Generate Better Results

For the past 10 years, email marketing has yielded the highest return on investment (ROI) than any other marketing channel. It also has a high conversion rate for purchases made in response to promotional messaging.  

Compared to social media, email marketing is 40 times more effective in the acquisition of new customers. You are more likely to get clicks from email marketing than tweets or Facebook posts.  

‍To optimize your email marketing campaigns try this:

• Use email marketing software with analytics and performance tools so that you can modify your email campaigns according to data.
• Keep regular track of your stats. Try out several promotional strategies to determine which ones are effective, and keep enhancing them.

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Emails Engage and Retain Customers

By getting your customer’s consent to include them in your email campaigns, you are connecting with your audience directly. Promotional campaigns are the perfect way to educate your audience and present offers without being too pushy.  Keep these tips in mind when using email marketing:

• Your emails must be compelling and valuable. Share tips and tricks, product or service features, new blog posts, etc.  
• Send emails that include interactive features such as videos, infographics, or GIFs.
• Keep your subject lines brief and to the point. Be direct or ask questions. This will increase your open rate.  
• Add call-to-actions (CTAs) with links to your website and content.

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Emails Compel Action

Using marketing emails can influence your audience to take action on offers and promotions. Add a “Buy Now,” button to directly purchase your product. You can even sweeten the deal by offering a discount to those who click the CTA button and purchase the product that same day.  

To maximize your CTA buttons, make them stand out with contrasting or bright colors, and keep the text short and actionable. To mitigate any confusion, ensure that the CTA buttons lead to the product or service landing page, rather than your business’s home page.  

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Ready to start an email marketing strategy but don’t know where to start? When it comes to your customer engagement and small business marketing, it calls for Charisma!

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Get More Clicks: Action Worthy Call-To-Actions

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Emails Improve Brand Awareness

When emailing, talk about your values, mission, products, and services to improve your customer’s understanding of your brand. As their brand awareness grows, it will be easier for them to advocate for your company and become your brand ambassadors!  To improve your brand awareness in marketing emails:

• Always include your logo and company name to increase brand recall.  
• Make your message and content memorable, informational, and unique.  
• Maintain consistent branding throughout your emails and web presence.

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Emails Integrate Seamlessly with Other Channels

Email marketing can help amplify other channels in your marketing strategy including social media marketing and content marketing. Place clickable social media icons on your email newsletter’s footer and embed your social media posts into your emails. That way, customers can easily click and follow your social media profiles.

You can also add “Pin It” buttons on your images to let subscribers save them to their Pinterest accounts. This strategy works particularly well if your products or services are graphics or image-heavy.

No matter the marketing campaign, you can usually use email marketing to reinforce it. That’s how versatile an integrated marketing strategy can be!

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Grow Your Business with Email Marketing

Connect directly to your audience through their inbox! Email can be seen on computers and phones. Plus, they are highly shareable just like social media posts. Implementing an email marketing strategy for your small business can help increase revenue and awareness.  

By working hand in hand with social media and content marketing, your business can maximize its reach and turn potential clients into loyal brand ambassadors! Ready to take the first step to implement an email marketing strategy? Call Charisma Communications for a marketing consultation!