Every business owner has a “dream client”, but not everyone knows how to attract them! As a marketing manager, I myself had to buckle down and tighten up my sales skills to find a strategy that works for my business. The secret? Rather than using cheesy sales tactics, opt for attraction marketing! It doesn’t have to be complicated, but there are some tricks of the trade that can help to attract your dream client…
Defining Your Dream Client
First, you must decide who your dream client is – who they are, what they do, and what their needs are. Dream clients will vary from person to person and business to business. For example, some business owners seek out big-brand corporations while others thrive by tackling everyday concerns for small companies.
Once you have identified your dream client and what they value, you can approach them in a way that gets them to pay attention!
“Your core values – the convictions that help define what you want your brand to become – are key to how you resonate with your dream client. Your dream clients are the ones who buy into your mission and share similar values and goals.” – James Heaton, Lead Strategist and Creative Director for the Tronvig Group
Charisma Communications can make your business stand out so you can find your dream clients! Call us today at 813.563.0248 or book a time to chat about our marketing services.
Laws of Attracting Your Dream Client
Here’s how to turn the dream into reality:
Simplify Your Messaging.
Rule #1…always be clear, concise, and simple as possible in your messaging! Confused minds do not convert…ever!
When you try to pack too much content into your marketing, you overcomplicate things and create confusion. Simplify things by describing the problem, how you solve it, and what the outcome will be. If you can do it in one sentence, you’re on the right track!
Need help attracting the right clients? Charisma Communications can help with our social media, blogging, and SEO services!
Understand Your Clients Needs.
When speaking to prospective clients, show that you understand their needs from their perspective. Anything less will get lost in translation. Do your research, ask questions to understand their problems, and position your offer in a way that finds a solution to their pain point.
Charisma Communications can improve your brand messaging so you can improve how you “speak” to your client’s needs!
Make Clients Feel Special.
If you’re going to focus on attracting the dream client, you must commit to helping a specific type of client even if it means losing out on others. This is the quality, not quantity approach, and I swear it works. Figure out exactly who it is you’re speaking to and build a special (even exceptional) experience around them.
Make Sure Your Brand Stands for Something.
Every great brand represents values that is telling of who you are and what you stand for. What are you passionate about? Why should clients be excited or care about what you’re offering? What do you stand for?! Once you identify this, you can brand it and brand it well.
Related > The Magnetic Manifesto, Our Why
Build Trust and Credibility.
By far, building trust and creditability is one of the most valuable ways to secure a long list of dream clients! Give people a chance to get to know you, your brand, and what it is you do.
You can accomplish this through valuable content in your marketing messaging, i.e. testimonials, reviews, and social media appearances such as guest blogs and podcasts.
Need help identifying your brand? Call Charisma Communications today at 813.563.0248!
To attract dream clients, you must be on their radar! Make sure you are seen in the right places, even if this is out of your comfort zone.
Related > Does online visibility matter?
Always, Always Stay On-Brand.
We’re circling back to the “confused minds don’t covert” theory. Not only does your message need to be clear, but it must also be consistent! This means staying on-brand with your message, visuals, offers, and what you communicate.
Land Your Dream Client When You Communicate with Charisma
Charisma Communications is a Tampa marketing agency that partners with you to deliver personalized touches through email, blogging, and SEO strategy. We will help you implement an engaging marketing plan, so you can attract your dream clients!
Brand your Charisma! For more information on our marketing services, book a consultation online today!