When Jess Mabie reached out to us, she wanted to rework her branding to better capture her holistic approach to wellness—a space where movement, nutrition, and lifestyle coaching come together to create meaningful transformations. Jess’s vision for &holistic was clear: a professional yet approachable brand that feels calm, intentional, and rooted in balance.

Here’s how we made it happen:

Designing a New Logo

The ampersand in “&holistic” became the foundation of the brand, representing connection and harmony. We paired it with a clean, modern serif font to keep the brand professional yet welcoming. Deep blues were chosen to evoke calmness and trust, while soft neutrals added warmth and balance.

‍

With the logo and color palette finalized, we extended the branding to create sleek, minimal business cards. These cards carry the same sense of balance, making them easy to read and memorable. Jess’s branding now works seamlessly across print and digital platforms, creating a cohesive identity.

‍

Website Design and Branding

The website brings Jess’s brand to life. The homepage sets the tone right away, featuring a welcoming image of Jess and clear messaging that introduces her mission. The design is simple and clean, with enough personality to make the site feel unique and approachable.

We used soft wave patterns throughout the site to tie in the branding, adding a subtle visual connection to her themes of flow and balance. Each section, from Jess’s bio to services and testimonials, was designed to feel approachable and easy to navigate.

‍

‍

Conversion-Focused Design

Every part of the site was designed with purpose. The layout builds credibility by showcasing Jess’s expertise and real client stories, while also creating a welcoming introduction to her and her mission. Each section serves a role, guiding visitors naturally toward taking action without feeling pushy.

Key calls-to-action, like “Get Started” and “Schedule Your Free Consultation,” are placed strategically to encourage conversions, whether that means booking a service or getting in touch. The testimonials section reinforces trust, with real client feedback highlighting the results Jess has helped others achieve.

Optimized for Growth

The back end of the website is as strong as the design. It’s fully mobile-optimized, making it easy for visitors to explore the site on any device. Dedicated SEO ensures the site performs well in search rankings, helping &holistic get found by more potential clients.

Since launching, the site has seen steady traffic growth, giving Jess a professional, high-performing platform to grow her business.

‍

A Brand That Works

&holistic is more than a logo or a website, it’s a brand that aligns with Jess’s mission and goals. From the thoughtful design to the conversion-focused layout, everything was created with her clients in mind.

Jess now has the tools she needs to connect with her audience and grow her business, all while staying true to what &holistic stands for.

‍