Ice Cold Air is a trusted auto repair franchise with 15 locations across Tampa, but their social media presence wasn’t reflecting their strong local reputation. They needed a system that would consistently generate engaging content while keeping their brand voice authentic. That’s where our Fractional CMO approach came in.

We worked closely with their team to develop a streamlined content pipeline, setting up a Slack workflow where store managers and employees could regularly upload photos and videos. This gave us real-time access to customer stories, service highlights, and behind-the-scenes moments—allowing us to create and schedule content quickly without the usual bottlenecks.

Big Wins: Organic Social Media Growth

By implementing this system, we transformed their social media strategy from sporadic posts to a consistent, data-driven approach. The results? Here's just 12 months after starting.

✅ 1M+ impressions on a single post, bringing more eyes to the brand than ever before
✅ 11.2K website visits from social
✅ 822 new followers, increasing by 953.8%
✅ Consistently thousands of organic impressions per week, driving engagement without relying on ads

These numbers show the power of a well-executed social media strategy, even for an industry where customers don’t typically engage with brands online. By tapping into authentic, in-the-moment content, we helped Ice Cold Air stay top-of-mind for both new and returning customers.

Beyond Social: A Scalable Marketing System

While social media is just one part of our Fractional CMO strategy, this success story highlights the impact of structured content creation. Ice Cold Air now has a scalable system that keeps their marketing fresh, engaging, and aligned with their business goals.

🔧 Want to turn your business into a content powerhouse? Let’s build your strategy.