What is a Ghostwriter?

Ever wondered what the term “ghostwriter” is all about? Essentially, a ghostwriter is a content writer that is paid to write for someone else.

The key here is that they aren’t credited as the author, the person who hired them is!  This frees up your time to work on the business, gets engaging content that makes prospects find and contact you, and sets you apart as an industry expert.

Wondering how else a ghostwriter can benefit you and your business? Keep reading...  

‍

Modern business owners
know that content is king.

‍

Why Should I Hire a Ghostwriter?

Most successful business owners, CEOS, and entrepreneurs don’t write their own content! Here are some top reasons that you may want to consider hiring a ghostwriter:  

• You’re busy focusing on other areas of your business
• Writing (especially for the internet) isn’t your forte
• You want high-quality content and know it’s a good return on investment
• Topic creation and content management are overwhelming
• You have writer’s block and have no idea what to write about each month
• You want to enhance your business with engaging, well-written content  

‍

Related > Does my online visibility matter?  

‍

What Does a Ghostwriter Do?

Traditionally, you might have heard that a ghostwriter works with an author to write a book. While that’s true, believe it or not, a ghostwriter can become an important tool for your entire content marketing strategy!  

Ghostwriters of the past were focused nearly entirely on books. But nowadays, modern business owners know that content is king. Google has increased our need to stay connected with content and they want to make sure that they are giving customers the best information online.

There is an increasing need for stellar written content on business websites, social media platforms, commercials/videos, and other business collateral like emails and text messages.

‍

‍

People want to research and know that we’re picking an expert. This means looking at your website, blog articles, videos, client reviews, etc. before choosing to contact you. If they don’t like what they see, they bounce and move to a competitor.

How Does Working with a Ghostwriter Work?

You own a business and want to include articles (AKA blogs) on your website with high-value content for your customers to read and share. The problem is, you don’t have a lot of time to devote to actually writing the pieces...

Your services and brand name can only get you so far with today’s customers. People want to research and know that we’re picking an expert. This means looking at your website, blog articles, videos, client reviews, etc. before choosing to contact you. If they don’t like what they see, they bounce and move to a competitor.  

‍

‍

Content Marketing Requires Consistency

Depending on your industry, you’ll need anywhere between 2-8 pieces of new content a month.

‍Who can get away with less? A small electrician can start with the minimum while a personal trainer or nutritionist will need to post more often. If in a competitive industry like real estate or plumbing/HVAC company, you can expect to start with 4 articles and increase to stand out from your competition online.  

Since the updates are constant to get found online, rather than writing something on the fly that you aren’t proud of, you can reach out to a content marketing agency like Charisma Communications to develop expertly written, thoroughly researched, custom ghostwritten content for you!  

‍

Is content writing the last thing that you have time for? Charisma Communications will work with you to create the right content marketing strategy for your small business. Consult with our Tampa marketing experts today! Let’s chat, book a free consultation with CEO, Corin Tomasello

Using Ghostwriters in Content Marketing

Ghostwriters aren’t just content creators and writers, but they can craft unique pieces to fit your business style, and voice for the various platforms that you post to. This can include anything from your social media pages to the various landing pages of your website and beyond!

When you choose to hire a ghostwriter, they will also make sure to catch any spelling or grammatical errors, so your piece is ready to post! Most ghostwriters have a grasp on ways to help your blog or social media post reach its full potential: turning your readers into customers!

If you are stuck for content ideas, a ghostwriter can help flesh out new blog ideas and do the research into your business so they have an intimate understanding of what to write.  

‍Ready to start a blog and boost your company’s online presence? Call on Charisma! Our content team helps small to mid-sized businesses and marketing agencies with SEO-optimized blog articles. Call/text 813-563-0248 to speak with a local content marketing specialist.

‍

Related > Don’t think you need a blog...think again!

Call on Charisma for Content Writing

When the content writing pros at Charisma Communications write for your business, you won’t have to stress about what to post to social media or your company blog. We’ll do the creating and scheduling for you! We can help come up with engaging blog topics and deliver on the vision that you have for your blog or social media.

Plus, we optimize each piece for SEO, so you can link ROI directly to the pieces written by us!   Contact us today! It’s time to communicate with Charisma book your consultation or call/text (813) 563-0248.