How Great Photography Elevates Your Brand

How Great Photography Elevates Your Brand
by
Taran Matson

We've all heard that "a picture is worth more than a thousand words." Well, this is especially true when it comes to marketing. Good photography can make or break your marketing campaign. After all, what's the point of spending all that time and money on a campaign if your visuals don't look good?  

From hiring a professional photographer to learning how to get the most out of your smartphone camera, there are plenty of ways to invest in the quality of your brand's imagery. The best way? Call Charisma Communications! We've helped countless business owners work to improve their branding through the power of photography, and we've compiled our top tips into this guide!

Let's get started!


How Does Professional Photography Help Your Business?

Whether you're creating a website, print materials, or social media posts, having high-quality visuals can make all the difference in how your target audience perceives your brand. When done well, photography can really help bring your brand to life and show the human side of your business.


Here are a few benefits that we notice the most:

  • Better engagement: Visuals are more likely to grab people's attention and keep it, which makes them incredibly effective for grabbing the attention of potential customers on social media or driving traffic to your website.

  • Improved brand recognition: Consistent visuals can help strengthen your brand identity, reinforcing who you are as a business and what you do.

  • More effective marketing campaigns: A well-executed photography campaign can help you attract and retain more customers, improve your brand's reach, increase sales, and more.

The bottom line? People like looking at things that look good. If your brand looks like it belongs in a magazine, people will treat it that way.

Read More > How to Make Your Business Stand Out


Professional Branding Photographers

We know that hiring a professional isn't always the most affordable choice, but the truth is that in the long run, it will always be worth the investment. Professional photographers have a trained eye for capturing scenes and moods that are sure to resonate with your target audience.  

Plus, with their years of professional experience, a branding photographer will walk you through the process and make the photoshoot both productive & fun!

Be Your Business' Own Photographer

If you can't afford to hire a professional, that doesn't mean there's no hope for your brand's imagery. By learning how to use the tools at your disposal, like your smartphone camera and image-editing software, you can take high-quality photographs without breaking the bank!  

Here are some tips to get started:

Don't miss out on good natural lighting.

Natural lighting is always the best choice for photography, but it can't always be a perfect day outside. Make sure you take advantage of the good weather and plan for a clear day to shoot!

Edit your photography to help set the tone/vibe of your brand.

Whether you're shooting with a smartphone or a DSLR, there are simple editing tools that can help you enhance your images and create the perfect look. Some of our favorite tools include Photoshop, Lightroom, and VSCO.

By editing your photos, you can keep a consistent style for each photo; further solidifying your brand's image.


Get Connected with a Professional Photographer Through Charisma

At Charisma Communications, we work with business owners to help them take control of their business marketing. We're passionate about helping businesses grow and succeed, so call Charisma Communications today to learn more about how we can help you create professional, high-quality imagery for your branding and marketing efforts.

Or, book a consultation online!