4 SEO Tips to Start the New Year Right

Competition on the internet is getting fiercer. Customers are savvier about what quality really is and more discerning about what companies they support. Which is why you need a strong SEO strategy to help you succeed this year!

With all these potential customers waiting for your expertise, how will you use content to your advantage this year?  Here are Charisma Communication’s top 4 SEO tips to start the new year off right:  

Focus On Quality Content

You know the saying, ”Quality over quantity?” This sentiment has never been more true. Now, content is all about quality. Improving the quality of your content should be a BIG priority. Quality content is key. Period.  

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How do you describe your products?

Step 1: evaluate your products and services and the way that you describe them. Having trouble describing exactly what it is you do...simply? Well, maybe it’s time to go back to the drawing board, and even ask for help.  Your product or service needs an amazing website and content plans to get noticed by new prospects.  

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Write for People, Not Search Engines

Shift your focus from where you rank (shocking for an SEO focused company to say), and instead, focus on how people are engaging with your brand, product, or service, and the ROI of your marketing efforts.  

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The best advice we can give is this:  Write for humans first, search engines second.

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Easier said than done? Try this approach: Forget that Google exists when you write. Create content that will inform & be useful. By putting your users first, you will write content that search engines LOVE and reward because search engines follow the users. Enhance your user’s experience and build trust with your audience at the same time.  

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‍Quality content = well-written content. Don’t have time to come up with ideas or create content? We do! And we LOVE to come up with engaging content for businesses just like yours! Contact Charisma Communications for a complimentary content writing consultation.

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Publish and Share Content Consistently

Sharing your content is the next part of a strong SEO strategy. Social media is a key component of any SEO strategy. If you haven’t been consistently publishing new content to your website and social media platforms, now is the time to start!  Search engine ranking can be impacted by social shares, likes, tweets, and pins. If you want to encourage sharing, here’s what you should do:  

• Create and share informative share-worthy content across all social media platforms. Focus on where you spend your time and where your clients are!  
• Add share buttons to your blog posts and make them visible.  
• Ask people to share.

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Social media is always there for you to share and promote your business. Use it often, and use it well. Social media not your thing? We get it, you’d rather be working on your new product or interacting with clients. We can help! Contact our Tampa social media agency today to chat with us about how we can best market your small business with social media!

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Share it! Perfect Places to Promote Your Blog Post

Like our content for businesses in growth mode? Like us and share on Facebook!  

Create Unique and Relevant Meta Descriptions for EVERY Page

This is one of the most neglected, yet most important parts of an SEO strategy. You must have a well-crafted meta description.

A meta description is what people see on Google when they search BEFORE they even decide to click-into your website.  Google doesn’t like duplicate content, so your meta descriptions should be unique for every page.

Example: You wouldn’t want the same meta description for a page that talks about plumbing services and a page about HVAC repair. This would be confusing. Your meta descriptions should be unique and communicate to the user what they are about to read.  

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Enhance Mobile

Based on user experience and more users on mobile devices, Google uses “mobile-first indexing”. This means that it judges your site by how it works on mobile. Your site could be viewed mobile-first even if the majority of your traffic is on desktop.  The key here is that your mobile site should be lightning-fast, easy to use, and just as useful and informative as your desktop site.

Plus, mobile shopping is becoming the norm, and it will only increase in popularity this year and beyond.  

Bonus Tip: Web Stories

Stories have conquered the world of social media. These short-form stories are a quick and fun way to communicate with your customers by showing behind-the-scenes glimpses into your business and short vignettes of products in use.  

Almost every social media platform has integrated a stories feature into its platform, and Google launched its own version in 2020. Stories are here to stay and will continue to be a valuable way to connect with your audience.

Connect With Your Audience With Charisma Communications

This year, a strong SEO strategy will continue to be an important part of your business growth. Since there are more than a billion web searches EACH DAY, having a strong web presence and being found on Google is essential for any business.

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Here at Charisma Communications, we will help your website realize its full sales potential, and optimize your web content to make it stand out to search engines. Reach us for a custom SEO strategy for YOUR business! Call on our content marketing team!