Refreshed Branding for Leading Multi-state Real Estate Appraisal Company

How Charisma helped TMZ Appraisal Group

TMZ Appraisal Group is a growing appraisal firm currently based out of two states. After 20 years in business, they wanted a fresh look and were referred to us to create new branding including a logo, t-shirt/swag mockups, and business cards. We also helped develop their tagline: Your Home. Our Values.

They requested a clean, classic, simplified design, and we delivered.  

  • Blue is the owner’s favorite color, and the two-tone blend provides visual interest and evokes a traditional company.  
  • The deeper blue offers a sense of excellence and professionalism while the lighter blue tone gives feelings of trust—key for a financial-related industry.  

“Understanding and using branding means that you take the reins and control what your reputation looks like. Well-executed branding can change how people perceive your brand, drive new business, and increase your brand’s value.” -Corin

“Branding makes a memorable impression on customers, and allows your potential customers and clients to know what to expect from your company.” -Corin
“Corin was a pleasure to work with! She helped with a new logo and business card design for my real estate appraisal business. She listened to what I wanted and then delivered more than I expected. Now, I’m proud to hand out my business cards to potential business partners, and many have commented on how nice the cards look. I’d highly recommend working with her!”
Mike T.
TMZ Appraisal Group

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