Content Marketing

Showcasing Credibility for an Estate Planning Attorney

How Charisma Helped Elaine

Elaine McGinnis P.A. is a trusted Tampa-based law firm. We have partnered with Elaine for several years, managing her marketing strategy across multiple channels. Our work includes her monthly email marketing, blog content, and social media profiles.

We also recently expanded her digital presence by adding Instagram, complementing her ongoing marketing efforts with fresh content and consistent engagement. Over the years, we’ve helped showcase her expertise through professional articles and content that brings her firm’s brand to life online.

Consistent, Educational, and Brand-Aligned Marketing

Our long-term partnership with Elaine has focused on creating content that educates, builds trust, and keeps her audience engaged.

Website & Blog Content

We develop professional, easy-to-understand articles that address common legal questions and evolving client needs. This content not only supports SEO, but also reinforces Elaine’s expertise and serves as valuable educational resources for her audience.

Top Performing Articles:

Email Marketing: Strong Engagement with a Targeted Audience

Elaine’s monthly email newsletter is a cornerstone of her marketing strategy. We create content that is timely, informative, and relevant — resulting in strong engagement from her highly targeted audience.

Notable Email Performance:

  • Open Rate: 46%
  • Click Rate: 5%

These results highlight the effectiveness of consistent, value-driven communication in a niche professional market

Social Media Growth & Expansion

In addition to managing Elaine’s existing social media presence, we recently expanded her digital footprint by launching an Instagram account. While still new, the platform is gaining traction and complements her broader marketing efforts with fresh content and consistent engagement.

Social content is thoughtfully repurposed from website articles and newsletters, ensuring brand alignment and maximizing reach across channels.

Marketing That Showcases Trust & Credibility

With thoughtful strategy and consistent execution, Elaine’s brand has evolved into one that feels elegant, professional, and approachable.

Our work helps ensure her online presence reflects the same level of care, clarity, and trust that clients experience when working with her firm.

No items found.

Communicate with
Charisma.