6 Content Marketing Trends to Add to Your Strategy

Recent studies have shown that 97% of marketers believe marketing is essential for a successful strategy. Odds are, it’s because they are seeing the rewards of producing consistent, high-quality content for boosting brand awareness, traffic, and conversions.

However, you can’t just slap a few disjointed paragraphs on your website or a poorly lit video clip on Reels and call it a day. As the world of content creation evolves with technology and cultural trends, your brand’s approach to sharing valuable content that draws in your target audience should evolve accordingly.  

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Our content pros at Charisma Communications share 6 content trends that are helping businesses within a wide range of industries punch a major pack.  

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These include:

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1. Complete a Content Marketing Audit

2. Approach your Audience from a Human-Centric POV

3. Use Short-Form Video Content

4. Prioritize Clicks & Content Usability

5. Take Advantage of Shoppable Links

6. Share Your Story Across Multiple Platforms

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Plus, we explore how you can incorporate these essential marketing moves into your strategy. Let’s get into it!

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1. Complete a Content Marketing Audit

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A content marketing audit is an important step in ensuring your marketing goals are on track. By conducting a content analysis, you can identify what's working and what isn't, and make necessary adjustments to improve your overall strategy. Here are the ABCs of performing your content marketing audit:

A. Assess your goals.

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What are you hoping to achieve with your content marketing? Whether it's increasing brand awareness or generating leads, be sure to set clear and achievable objectives.

B. Break down your existing content.

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Take a close look at the type of content you're producing and ask yourself if it aligns with your goals. If not, it may be time to make some changes.

C. Check out your results.

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Once you've published some new content, take a step back and assess how well it performed. Did it reach your target audience?

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Additionally, revisiting content that worked well in the past can be repurposed in new formats or on different platforms. You can turn a blog post into a thorough and aesthetically appropriate Pinterest or LinkedIn graphic. You can also create a podcast with the audio from your top-performing YouTube video. There are plenty of fun ways to get creative.

2. Approach Your Audience from a Human-Centric POV

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When it comes to achieving your marketing goals, it's all about aligning your content with human-first narratives. By understanding what your target audience wants and needs, you can craft a story that will resonate with them on a deeper level.

In today's competitive marketplace, it's more important than ever to put the human experience first. By doing so, you'll not only achieve your marketing goals but also build a stronger connection with your target audience.

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People are growing less and less interested in being “sold to.” Rather, people want to be educated and empowered, which requires establishing a sense of trust.

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Some ways to do this through your content include:

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• Working with individual content creators as ambassadors for user-generated content
• Leveraging data-backed insights from other sources
• Creating content that helps your target audience with empathy  

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3. Use Short-Form Video Content

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Perhaps one of the most useful things your brand can do, especially if your audience includes younger generations, is invest in creating short-form video content. Whether you produce this yourself or work with influencers to acquire user-generated content, short-form video content can dramatically increase brand awareness and user trust.  

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The good news? You don’t need to over-complicate this. As long as you have a newer phone with a decent camera and some nice natural lighting, you can make viral short-form videos. Plus, countless apps make editing easier than ever.  

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Some simple ideas to start your short-form video journey:

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• FAQs – you can make this a multi-part series. We recommended just answering one question per video.
• Educational videos – share a neat tip or trick!  
• Customer challenges – this can be a great way to set a trend. An example: an outdoor kitchen construction company could challenge their audience to show how they enjoy a Sunday afternoon in their outdoor space with fun audio.
• Company announcements
• ‍Customer or employee testimonials

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Don’t get stuck thinking you have to produce the most expertly produced video for it to be incredibly valuable for your audience and your business. Just start!

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4. Prioritize Clicks & Content Usability

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Instead of focusing so much on your SEO rankings, start paying more attention to how often you’re getting clicks. As algorithms improve, it’s easier to get your content in front of your audience – which is a good thing! However, unless you’re getting clicks, you’re likely not getting sales.  

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To improve your clickthrough rates, focus on creating memorable content that highlights your area of expertise. Audiences are wanting more in-depth answers with the information they can’t easily find elsewhere. Using images and embedded YouTube videos can also help boost your engagement and increase the likelihood that users will share your content.

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While consistency is important, what’s more important is that you create content that your target audience will see real benefit from. If you can do this, potential clients will feel more compelled to dig deeper into your offerings.

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5. Take Advantage of Shoppable Links

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If you are selling a product, one of the most important trends you should hop on is shoppable links. This is growing across a variety of social media platforms, giving customers a seamless and easy shopping experience.

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With how quickly people scroll through social media and how busy our lives are in the modern era, the ability to purchase with the click of a single button can send your sales soaring.

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6. Share Your Story Across Multiple Platforms

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The best way to tell a story that your audience will remember is to present it to them in multiple places. To do this successfully, you first need to pinpoint where your audience ‘lives.’ Executives looking for business-related content are likely to be on LinkedIn, reading reports, or flipping through news publications while younger Gen-Zs are probably scrolling on TikTok or listening to podcasts.  

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Keep in mind, there isn’t a one-size-fits-all formula to your marketing strategy, so personalize your content based on what your ideal client is looking for, and just as importantly, where they are looking for it.

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Stay Ahead of the Curve

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It’s evident that marketing trends are ever-changing and businesses must continually adapt to stay ahead of the curve. With the right mix of creativity and analytical thinking, any business can keep up with the latest trends and find success.  

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We know that you’re incredibly busy when it comes to running a thriving business and may not have time to build and execute a content strategy. That’s what our team at Charisma Communications is here for!  

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So, what are you waiting for? Call our experts to get with the times and start content marketing - (813)-535-2218!

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