8 Ways to Promote a Product

You’ve got a great product and an amazing website to showcase it! Now, how do you start getting sales? Whether you are trying to make your first sale, or you’ve been in business for a while, it’s time to start driving traffic to your store and increase your sales! Here are Charisma’s top eight ways to promote your product:

Connect with Your Target Audience

Here’s the thing, you’re NOT going to appeal to anyone and everyone. In fact, lose the word anybody from your business vocabulary.   By narrowing your focus, you actually increase your potential new business. Internet marketing, commonly known as “content” marketing is the most inexpensive way for your business to reach its target market, and make more sales!  

With the use of multiple marketing tactics and strategies, including content, email, search, paid media, social media, etc., you can implement a content marketing strategy into your daily business operations that will help your business connect with your next best customer - consistently!  

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Where to Reach My Ideal Client

Here are our top 8 ways to connect with your target audience (where they are), promote your products, and build a squad of raving brand advocates:  

Email Marketing

Believe it or not, email is still one of the most consistently effective channels for your business to acquire new customers and retain the ones you already have. The best part? Email marketing can start working right away!   Tip: Set up automated email campaigns to increase your revenue. Try automated emails like these:

• Email new subscribers and give them an incentive to shop, such as free shipping or a discount.  
• Email new customers post-sale to upsell and say thanks!
• Email visitors who abandoned their cart, and remind them that they need to finish their purchase

Pinterest

Pinterest marketing has been growing in popularity over the last few years. 93% of active pinners on Pinterest say that they use the visual platform to plan out future purchases and build wishlists. This makes Pinterest a great place to promote your products, especially your well-photographed products!  

Optimize your pins by posting when more people are online, and be sure to use the right keywords. P.s. Use stellar images, Pinterest is a visual platform (we think of it as a visual version of Google), and a compelling photo will entice a customer to pin and click over to your website!  

Tip: Enable Rich Pins that have additional product information included which makes it easy for people to click on and purchase your product!

Referral Marketing

One of the oldest marketing methods around, word of mouthing marketing, still WORKS today! Referral marketing is getting other people to talk about your product in a way that will drive traffic to your site, and ultimately sales!  

Think about it, these referrals will be your future brand ambassadors! These days, it’s easy to use the web to drive even more referral marketing since the web makes it easier to share and re-share your content!  

Blogging

Blogging is a great way to promote your website and can become an effective way to drive traffic to your site as well as promote the lifestyle or brand that your products were made for. The more you blog, the more traffic your website gets because Google LOVES unique informative content.  

‍Content is king, and at Charisma, we love to write compelling content for growing businesses like yours! Let's chat about a unique content marketing strategy for your business!

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Instagram

Instagram has millions of active users, and its visual focus is the perfect way to promote your brand and its products!   Share captivating images of your products in use, share a video in your stories, share testimonials, run a contest, and reach out to influential Instagram influencers to share about your product!   Remember to answer questions and respond to comments. Don’t be silent, you’re trying to create an engaging brand!  

Facebook Shop

Take your Facebook marketing to the next level, and add a Facebook Shop section to your business’s Facebook page. This makes it easier for people to discover and purchase your products. If you use Shopify for your e-commerce site, add Facebook as a sales channel.  

Search Engine Optimization

Although SEO requires a long-term vision, you can build predictable compounding web traffic over time. To incorporate an SEO strategy into your business, you should form a keyword strategy, conduct keyword research, optimize all site content, and build backlinks to your website. While it might seem like an uphill battle, SEO offers amazing ROI when done right!  

Ready to implement an SEO strategy but don’t know where to begin? We customize an SEO strategy perfect for you. We believe in focusing on achieving your goals and setting you apart from your competition for the best results!

YouTube

YouTube videos rank in traditional search engines like Google, which creates a huge opportunity to boost your site’s traffic. The best part? You don’t have to create the next viral video to get results on YouTube.   You can still promote your website and products with tutorial or product featurette videos. By creating a branded channel you can control the narrative and market your business in a fun way to your target audience.   Tip: Link your social channels, testimonials, and best blog articles in the video description to help all of your networks perform better. Make it easy for prospects to do their research on your brand.

Promote It, Sell It

Your products won’t sell themselves. But fortunately for you, there are many ways to promote your product or store online! It starts with getting found online, and informative content for your unique audience can help.  

From social media marketing to SEO and everything in between, our Tampa-based marketing consultants have what it takes to get your business noticed in today’s competitive market. Contact our CEO, Corin Tomasello, for a complimentary marketing consultation today: (813) 563-0248!