Sunny Sales: Marketing Ideas for the Warm, Summer Months

Few times of the year are as effective as the transition into summer for crafting strategic, attention-grabbing marketing campaigns. Now that summer is upon us, it’s time to create some sizzling campaigns to help your business flourish in the sunshine!

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Whether you run a small business or are part of a larger corporation, summer marketing is vital for a successful overall strategy. By taking advantage of unique aspects of summer such as vacations, outdoor activities, and holiday celebrations, you can inspire your audience and boost sales.  

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Why wait any longer to get started on your summer campaign? Here are tips from our marketing pros at Charisma to get the creativity flowing.  

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When Should You Start Summer Marketing?

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When it comes to any marketing campaign, you need to start planning for the upcoming quarter in the current quarter. Thinking about strategy for your summer marketing ahead of time is the only way to see the fruits of your labor.  

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Are you planning on stocking inventory with items appropriate for the high heat of summer? Do you offer an outdoor service that sees a spike in demand this time of year? Proper planning ensures you aren’t scrambling and miss your window of opportunity.  

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What does this mean? Start NOW! Summer officially starts on June 21st and the third quarter begins on July 1st. You still have time, but the wave is closing in fast! Here are some ideas to get you inspired and ready to bring on the heat.

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Understand Your Audience

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No matter what kind of campaign you are preparing, understanding your audience is always critical to increasing your revenue. Do your ideal clients prefer to shop in early spring or are they more impulsive and purchase as they go?

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Setting up early summer sections or sending email campaigns early in the season may appeal more to your clients. Additionally, what kind of “summer vibe” will your audience be attracted to? Some people are hooked by bright and bold colors and florals while others may prefer neutral laid-back tones with textures like natural linen or rattan.  

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Set Detailed Goals

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Establishing clear goals a few months before summer kicks off is important for seeing a return on your marketing efforts. You may benefit from scheduling content on specific calendar days or hosting a launch event for new services or products.  

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Create a revenue target and break it down to a microscale of months, weeks, and days to keep an eye on how the dial is moving.

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If things aren’t working the way you intended, you’ll be able to pivot efficiently and still reach your goals.

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Mark the Major Holidays

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Most people have major holidays off work and take the opportunity to shop or get out of the house, so these days present a great window for sales and promotions. Depending on your business goals, you may want to create content that highlights and takes advantage of the following holidays:

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• Memorial Day
• Father’s Day
• Independence Day
• Juneteenth  
• Pride Month
• Labor Day  

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Pro Tip: Want to increase sales but are stuck between holidays? Run temperature-based sales on scalding hot days as relief from the heat!

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Creative Ideas to Promote Your Business

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There are countless ways to get creative with the value you offer your clients. Get inspired by our favorites!

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Host an Event

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With the warm weather, especially here in Florida, people want to get out of the house to soak in the sunshine! There is no better way to boost sales than by building a community and getting face-to-face with your customers.  

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You could also have fun planning a:

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• Popup shop  
• Booth in a festival or fair
• Free outdoor event

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Make the Most of Your Products

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There are few more effective ways to increase revenue than cross-selling. Even better? Offer your clients samples if it's within your means!  

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Providing samples will allow your customers to get to know your products before they commit to the investment.

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You could also create themed bundles that mix your best and lowest-selling offers. If you offer retail products, you can center the theme around a specific activity, interest, or holiday.  

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Are certain items or services still not getting grabbed off of the shelves? Offer more details to attract customers who are on the hunt for a steal!  

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Create Seasonal Visuals & Displays

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Creating a display that highlights how your offerings will improve the quality of your client’s summer is a good way to capture attention.  

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The more creative you get, the more sales you’ll make.

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• A cabinetry company could share an image of a bathroom cabinet with organized sunscreens, sunglasses, and after-sun skincare.  
• An HVAC company could create a campaign with a video that shows a person dripping sweat outside, but as soon as they step into their home they are refreshed and brought back to life.  

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Get Creative > 5 Social Media Trends Taking Off

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Turn the Dial Up This Summer with Charisma

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As you can see, there’s no scarcity of effective summer marketing ideas to keep your clients checking in with your brand and checking out with a full cart. The earlier you get started with your strategy and the more you experiment over the years, the better you’ll get at creating summer campaigns that keep customers pouring in.  

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If you’re feeling pressed for time but still want to get the most out of the summer season for your business, we’re here to help! Reach out to Charisma Communications to grow with the best marketing experts in Tampa.

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