Are you in a marketing rut? Or perhaps, your head is spinning with today’s marketing strategies that must include email campaigns, social media, search engine optimization, blogging, vlogging… the list goes on and on! Marketing today is a whole different ballgame, and it may be time to bring in reinforcements. Here are 5 ways you can tell that you need to hire a marketing consultant (now!).
You Need a Fresh Perspective.
When it’s just you and your staff handling the marketing, it’s very easy to miss the potential for expansion or growth. If you hire a trained marketing professional, you’ll get a new perspective on how you can build on your current campaign, or perhaps, start a better one. A marketing consultant is not emotionally attached to the company and is in a position to be creative and push the envelope a little.
You Need Specialized Skills and Experience.
So, you’re not a marketing guru, and that’s okay! A marketing consultant will bring years of experience to the table and knows what works and what doesn’t work. Again, this is especially the case if you don’t completely understand the “new” way of marketing with social media, etc.
You Need a Positive Office Atmosphere.
Workplace drama is the last thing you want, and there are times when in-house marketing can lead to unnecessary stress and conflict. Many of your employees are invested both financially and personally, and have no problem voicing their opinions or sharing their ideas on how things should be handled. A marketing consultant has no personal ties to the staff and can focus on the task at hand with little to no interference.
You Need to Save Money.
Hiring a consultant will save money? Really? It’s true! Typically, a marketing consultant is hired on a short-term basis and will help plan and implement your marketing campaign, advise you on how to roll with this campaign, and move on once the job is complete. This saves you money in the long run because you do not have to hire a full-time employee. It’s a more efficient and budget-friendly way of doing business.
You and Your Staff Need to Be More Efficient.
As a business owner, you have a ton of things to do and clients that need your attention. If you find yourself spending too much time working on your marketing campaign, more than likely other important tasks are being neglected. This also holds true for your employees. If they’ve been hired to handle sales, but are focusing on the marketing, you’re missing an opportunity for potential business. When you hire a marketing consultant, their sole purpose is to focus on your company’s marketing campaign, allowing you and your staff to work on specific job roles.
Are you ready to hire a marketing consultant? We can help! At Charisma Communications, we help small businesses build marketing campaigns through affordable SEO, social media management, and content marketing. For more information or to schedule a complimentary consultation, please contact Corin Harmon!