Charities want their funds to be focused on the good they do in the community, not overspent on traditional marketing and paid advertising. But nonprofit companies need to focus on marketing to engage their community in the cause. An easy and effective way for nonprofits to get website traffic without spending a fortune on paid marketing is content. 

When your website ranks higher in search results it b...

Both sales and marketing are crucial to the success of a business. Learn the key differences between sales and marketing.

Some people ask for referrals, but most people will take their search to the best referrer there is –Google. There’s a reason that it is a verb (“Let’s Google It”). Prospective clients tend to use these online searches to find exactly what they need, when they need it and to answer questions they have if they would like to DIY-it. Wondering what it takes to be on the top of Google’s search results? Keep reading to find out how...

Celebrating a milestone like your customer’s birthday is an easy way to foster a more personal relationship with your customers, and, hopefully, build a foundation for long-term loyalty.

In the fitness industry, you must stay relevant! Each post should inspire, educate, or entertain your audience. Check out some tips on content marketing for personal trainers.